AGA Insights: Ad Trends & RG Framework

USA.- April 23, 2025 www.zonadeazar.com An upcoming industry webinar will take a deep dive into two of the most timely topics impacting the gaming sector in 2024. The session will first explore how gaming advertising has evolved over the past year, highlighting significant changes in ad spend, volume, and media strategy, backed by data from Nielsen Ad Intel.

The webinar will also introduce the American Gaming Association’s (AGA) newly released responsible gaming messaging framework: Play Smart from the Start. Attendees will gain insight into the research and findings that shaped the framework and learn how it supports more effective communication around responsible play.

Key Highlights:

  • Analysis of 2024 gaming advertising trends and spend
  • Overview of the “Play Smart from the Start” messaging framework
  • Research-driven insights into responsible gaming communication
  • Practical takeaways for applying the framework in marketing and outreach

This session will provide valuable guidance for operators, marketers, and industry stakeholders looking to stay informed and align with emerging best practices in responsible gaming.

Edited by @pererarte   www.zonadeazar.com

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