EstrelaBet Signs Sponsorship Agreement with CazéTV

Brazil — June 3, 2025 — www.zonadeazar.com — EstrelaBet announced on Friday, the 30th, a sponsorship agreement with CazéTV. The company has become the official sponsor of the Kings League Club World Cup, which will take place from June 1 to 14 in France.

The operator’s activations will be featured throughout the event’s broadcast, which has been attracting increasing attention from Brazilian fans: “EstrelaBet is always attentive to market trends, and we know that the Kings League is gaining more and more fans in the country. It represents the reinvention of football in various aspects, emphasizing spectacle and promoting entertainment — a concept that’s inherently linked to the world of betting,” explained Renan Cavalcanti, CMO (Chief Marketing Officer) of EstrelaBet.

“The fact that Brazilian teams are participating in the World Cup also makes our presence during the broadcasts an excellent opportunity to connect with the audience and present the brand in a lighthearted, fun way — qualities that are inherent to CazéTV,” concluded Cavalcanti.

What is the Kings League?

The competition, created by former Barcelona player Gerard Piqué, will feature 32 clubs. Brazilian teams Furia, Dendele, Desimpedidos, and Goti will represent the country in the tournament, having secured their spots as semifinalists in the inaugural edition of the Kings League in Brazil.

Furia, with Neymar as its president, won the first edition by defeating Dendele in a final match that drew over 40,000 fans to Allianz Parque.

In addition to impressive stadium attendance, the Kings League has also recorded strong viewership numbers. The inaugural edition in Brazil reached 78.8 million live views.

With its innovative format and the presence of content creators as club presidents, the tournament is particularly appealing to the new generation of fans, with 85% of the global audience under the age of 34. The Kings League Brazil’s Instagram profile already boasts over 1.7 million followers.

Edited by: @_fonta www.zonadeazar.com