EveryMatrix Expands BetGoodwin Deal with Full UK Turnkey Sportsbook

United Kingdom.– October 24, 2025 – www.zonadeazar.com EveryMatrix strengthens its footprint in the UK market with the rollout of a complete turnkey sportsbook solution for BetGoodwin, reinforcing its leadership as a global B2B iGaming supplier.

Overview

The new stage of cooperation builds upon the 2024 agreement, delivering a fully managed platform that combines trading, operations, and advanced personalization tools.
The launch positions BetGoodwin within the regulated UK market under a turnkey model fully powered by EveryMatrix.

Details / Context

The next-gen sportsbook covers 200,000 live events per month and up to 800 in-play markets per match, featuring Bet Builder across 11 sports, full/partial/auto cash-out, dynamic promotions, Odds Boost, and automated bonus management.
It also integrates EveryMatrix’s new horse-racing product, built in only six months, with 10,000+ races monthly across 20+ jurisdictions and live streaming coverage.

Future Outlook

EveryMatrix sees this expansion as a major step in defining the industry benchmark for turnkey solutions in regulated markets.
The company highlighted BetGoodwin as one of the UK’s top 20 operators, viewing this partnership as “a new chapter in the evolution of the British player experience.”

This rollout aligns with EveryMatrix’s broader strategy to expand its scalable and customizable ecosystem across Europe and Latin America.

🔗 Edited by: @_fonta www.zonadeazar.com