Lula’s Government Uses “Kitten-Sun” Inspired by Teletubbies to Criticize Betting

Brazil.– October 24, 2025 – www.zonadeazar.com Brazil’s Federal Government has released a playful social-media video featuring a “kitten-sun,” inspired by the Teletubbies baby-sun, as part of a campaign to support higher taxation on online betting companies.

Overview

On Wednesday (22), the administration of President Luiz Inácio Lula da Silva shared the humorous clip across its official channels, merging nostalgia and satire to shed light on the proposed tax increase for the betting industry.
The government reiterated its goal of raising the current tax rate from 12 % to 18 %, although the bill has not yet progressed in Congress.
In the caption accompanying the post, the message was clear: “We’re not giving up.”

Details / Context

The video’s protagonist, a smiling “kitten-sun,” radiates messages about fairness and fiscal justice while parodying children’s TV aesthetics.
By using the imagery of innocence and childhood, the campaign seeks to connect emotionally with the audience and spark dialogue about the economic responsibilities of betting companies.

Communication analysts note that this blend of humor, political commentary, and digital culture reflects a broader trend in government communication aimed at engaging younger demographics.
However, critics argue that using lighthearted imagery to discuss tax hikes may trivialize a serious policy debate.

Future Outlook

Regardless of the controversy, the initiative illustrates the government’s intention to use creative social-media strategies to shape public opinion and sustain support for its fiscal reform agenda.
If approved, the new 18 % tax on betting companies would significantly increase state revenue, while reinforcing Brazil’s push for stronger regulation of the online-gaming sector.

The “kitten-sun” episode demonstrates how humor and cultural references can become tools of persuasion in a highly digitalized political landscape.

🔗 Edited by: @_fonta www.zonadeazar.com