Optimove Promotes Free Workshop on CRM and Gamification

Israel.- 24th October 2025 www.zonadeazar.com Hosted by Gaming Operations Academy (Goa LatAm/Brazil), the one-hour meeting is open to the public and will show how to apply strategies in the Brazilian market

Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement, announces a free online workshop on CRM and Gamification, which will take place on October 28, 2025, at 5 p.m. The meeting is promoted in partnership with the Gaming Operations Academy (Goa LatAm/Brazil) and is aimed at professionals in iGaming, sports betting, and lotteries.

The workshop aims to show, in a practical way, how effective CRM and gamification strategies can increase player engagement and retention in regulated markets.

The event will be led by Cátia Santos, an instructor at Goa LatAm/Brazil with extensive experience in the sector, and will present the main introductory topics of CRM and gamification, including:

  • The importance of CRM in iGaming
  • The challenges of the Brazilian market
  • Segmenting, planning, and executing – a practical introduction

The Gaming Operations Academy is a gaming operations training academy, formed by a team of professionals with experience in all areas of the industry, both in land-based and online gaming.

Service:

  • Date: October 28, 2025
  • Time: 5:00 p.m.
  • Registration open: Access here

Edited by: @MaiaDigital www.zonadeazar.com

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