Zona de Azar Switzerland – MLB and Sportradar Extend Partnership Until 2032
Switzerland – February 11, 2025 – www.zonadeazar.com Major League Baseball (MLB) and Sportradar Group AG have announced the extension of their exclusive partnership. This new agreement, starting in the 2025 season, aims to maximize the potential of MLB’s data and audiovisual content.
Additionally, it seeks to increase baseball’s global popularity. As a result of the agreement, MLB now holds an equity stake in Sportradar, further strengthening this strategic collaboration and supporting future growth opportunities.
Under the new terms, Sportradar will have exclusivity in distributing the league’s official data with real-time streaming, as well as audiovisual content and MLB Statcast Data.
These will be made available to global clients, including 800 sports betting operators and 900 media companies. Interest in baseball is growing in regions such as Latin America and Asia. With the increasing legalization of sports betting, new opportunities arise to promote the use of MLB data.
Ensuring Integrity
To ensure the integrity of the sport, Sportradar will continue to provide betting monitoring through its Universal Fraud Detection System (UFDS), as well as investigative and educational support for MLB.
The partnership will also include the development of artificial intelligence-powered products, using player tracking data to create personalized and immersive experiences for fans.
Under this agreement, Sportradar will pay annual licensing fees. Meanwhile, MLB will receive up to 1,855,724 Class A ordinary shares during the contract, in accordance with standard terms and conditions.
Kenny Gersh, MLB’s Executive Vice President of Media & Business Development, stated:
“Sportradar has been a great partner to MLB, especially in helping us navigate the legalization and evolution of the global sports betting landscape.
Throughout our collaboration, Sportradar has developed innovative products based on MLB’s best data. We are excited to continue innovating together to offer engaging products and services to MLB fans worldwide.”
Carsten Koerl, CEO of Sportradar, commented:
“We are very pleased to continue our longstanding partnership with MLB, and this new agreement marks a new chapter in our shared journey. Our collaboration goes beyond cutting-edge technology and content—it’s also about creating innovative products that enhance fan engagement and bring them closer to the game.
By joining forces, we can explore new opportunities and reach more fans worldwide, shaping the future of sports entertainment. This agreement also strengthens our growth strategy, adding value for our shareholders as we expand our margins and generate strong cash flow.”
The Beginning of the Sportradar-MLB Partnership
Since 2019, Sportradar has been an official partner of MLB. Recently, the league selected Sportradar’s Synergy Sports Coaching & Scouting solution, allowing for detailed performance analysis for its 30 clubs.
About Major League Baseball (MLB)
Major League Baseball (MLB) is the most traditional sports league in the United States, covering both the U.S. and Canada with its 30 clubs. Led by Robert D. Manfred Jr., the league has seen two consecutive years of increasing attendance. A growth of 11% has been recorded, with 80% of clubs seeing more fans in the stands.
Recent rule changes have improved game quality, resulting in the shortest average game time in the last 40 years. Additionally, the highest number of stolen bases in 109 years was recorded. MLB’s audience has also grown on national and international media, with an 18% increase abroad. MLB.TV set streaming records, with over 14 billion minutes watched.
The league was recognized as “League of the Year” by Sports Business Journal and CLIOS. With investments in marketing and the promotion of stars like Shohei Ohtani and Aaron Judge, MLB has seen a significant increase in its young fan base. Engagement has grown on social media and in ticket sales.
Through the MLB Together initiative, the league seeks to positively impact communities in the U.S., Canada, and beyond. MLB continues to innovate, offering new forms of entertainment through its media network and digital platforms.
About Sportradar
Founded in 2001, Sportradar Group AG is a global leader in sports technology, creating immersive experiences for fans and bettors. Situated at the intersection of sports, media, and betting, the company provides solutions for sports federations, media outlets, consumer platforms, and betting operators, helping them expand their businesses.
As a partner of organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga, Sportradar covers more than one million events annually. In addition to redefining the fan experience, the company protects sports through its Integrity Services, promoting a fair environment for all involved.
Edited by: @_fonta www.zonadeazar.com