Zona de Azar USA – DraftKings Becomes an Official Partner of the Detroit Pistons

USA.- December 2nd 2020 www.zonadeazar.com DraftKings is now the exclusive Official Daily Fantasy Sports Partner and an Official Sports Betting and iGaming Partner of the NBA Detroit Pistons team. In addition to access to Pistons trademarks and logos, the deal includes DraftKings-branded courtside LED signage and in-game basket-pad branding. The agreement comes as DraftKings prepares to launch mobile sports betting and online gaming in Michigan, pending licensure and the receipt of necessary regulatory approvals.

“As our first professional team activation in Michigan, this deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space,” said Ezra Kucharz, Chief Business Officer, DraftKings.

Pistons fans will also have the opportunity to compete for a variety of prizes, including a Pistons away-game trip, a “Court of Dreams” group event held at Little Caesars Arena, and a “Piston for the Day” VIP experience. As part of the VIP package, individuals will have the opportunity sign an honorary Pistons contract to participate in a private, in-stadium shootaround, tour the official locker-room facilities, and sit courtside at a Pistons regular-season home game.

“We appreciate the partnership-minded and collaborative approach that DraftKings brings to the table,” said Mike Zavodsky, Chief Business Officer, Detroit Pistons.

Edited by: @MaiaDigital www.zonadeazar.com