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Zona de Azar – Bally Technologies Reintroduces Betty Boop.

Las Vegas .- www.zonadeazar.com All-new Betty Boop’s Love Meter™ is hotter, sassier, and towers over the competition. Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced it is bringing back the beloved Betty Boop brand after first introducing it 12 years ago.

Bally introduced players to the Big Apple’s brunette bombshell at Harrah’s Las Vegas in 1999 with Betty Boop’s Big Hit™. With Bally’s most advanced slot technology and a bevy of interactive features, the all-new Betty Boop’s Love Meter™ will have players falling in love all over again.

“We are very excited to bring Betty Boop back on our new ALPHA 2™ platform,” said Dan Savage, Bally Technologies’ Vice President of Marketing. “What makes this Betty Boop even sexier than her predecessor is features like the How Hot Are You? bonus event. When players hit this ladder-style progressive feature, they get to put their hands on the iDeck™ touch-screen video button deck to get their ‘love temperature’ taken for the chance to win the top $1,000,000  award, two lower-level jackpots, or one of four free-game events. It’s sure to be a  hit with players.”

In fact, Savage said Betty Boop’s Love Meter is showing very strong performance as a wide-area progressive (WAP) game in Bally’s first pre-launch installation on the Las Vegas Strip. “In the first week, Betty Boop has outperformed all of our other WAP products. This is very exciting, and we hope indicative to how the game will perform nationwide.”

Betty’s new pad is a Pro Series™ V22/22 Upright cabinet featuring a nearly eight foot tall digital ladder Love Meter top box that will draw players in. Betty Boop’s Love Meter has a linked wide-area progressive jackpot through Bally’s Millionaire Sevens™ link, and everybody gets a little love, thanks to a top WAP jackpot starting at $1,000,000 and a near-area progressive jackpot starting at $10,000.

Betty Boop’s Love Meter will start going into casinos nationwide this month, with approvals for the wide-area progressive version in GLI jurisdictions and Nevada and approvals in other jurisdictions coming soon.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.– BALLY TECHNOLOGIES, INC. –

Editó:  @_fonta www.ZonadeAzar.com



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