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Zona de Azar – Innovative Bally Games and Systems Solutions Win Four Honors in the 2011 “Top 20 Most Innovative Products Awards”.

Las Vegas.- www.zonadeazar.com Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, and networked and server-based systems for the global gaming industry, today announced that four Bally products were named among the “Top 20 Most Innovative Products” of 2010 by an independent panel of industry expert judges in the yearly competition sponsored by Casino Journal.

The winners of the platinum, gold, and silver awards out of this top 20 list will be revealed at the Gaming Technology Summit May 23-25 at Green Valley Ranch Resort & Casino in Henderson, Nev. Summit attendees will also vote for an “Attendee Choice Award” from the 2010 “Top 20 Most Innovative Products.” Bally’s new Code Red™ slot game, iDeck™ touch-screen button deck, Service Tracking Manager™, and TableView Chip Recognition™ all earned recognition for their industry-leading innovation.

“To have multiple products on this list is a true testament to the high caliber of work we are doing here at Bally Technologies,” said President and Chief Operating Officer Ramesh Srinivasan.  “Clearly the judges appreciate our broad range of leading-edge products, and choose to recognize Bally assets from both our games and systems roster of products.”

Over the past three years, Bally Technologies has won more than 30 awards for product innovation, as well as international awards for customer service and support and for being the most innovative gaming-technology manufacturer.

Code Red is a brand-new video slot utilizing Bally’s proprietary ALPHA 2™ game electronics and housed in the new Pro Series™ Curve cabinet, with the industry’s first 22-inch curved LCD display offering players the look and feel of a traditional reel-spinning slot in a video cabinet. The game debuted earlier this month at the NIGA  Indian Gaming 2011 Tradeshow and Convention in Phoenix.

The iDeck dramatically changes the game, replacing traditional button decks with a multi-touch interface that increases player interaction to unprecedented levels. This trailblazing technology features multiple levels of innovation, including player-selectable configuration, game-synchronized touch features, and multi-touch, skill-based gaming. iDeck is fully downloadable and ready for server-based environments.

Service Tracking Manager is a browser-based dispatch system that interfaces with handheld smart devices such as the iPhone® and iPad® for faster routing of casino floor personnel to customers. Players simply enter service requests directly from the slot machine via iVIEW Display Manager™, and personnel closest to the patron are immediately notified for faster service. From ordering and delivering beverages, managing the slot floor, reviewing table game alerts, and automatically enrolling patrons to offers, Service Tracking Manager increases the efficiency of casino operations and customer satisfaction of patrons through superior floor management.

Bally’s new TableView Chip Recognition™ is a cutting-edge table games technology that provides casino operators with the ability to view the gaming chips with advanced camera technology, distinguish between various denominations, and perform an automated count on the chips. By identifying the wagers, Bally’s CMS® and TableView real-time table management systems will be able to more accurately track player activity for comps and rewards, while also enhancing the ability to track play on the table for dealer efficiency and labor efficiencies.

An impressive panel of gaming industry insiders evaluated the entries and chose the winners. Last year Bally received three innovation accolades on the top 20 list with: the Cash Spin game featuring U-Spin™ gesture-control technology; Bally Business Intelligence™ data-analysis solution; and the Bally Command Center™ server-based solution for floor-configuration management.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.  Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

Editó: @_fonta www.zonadeazar.com



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