Brasil.- March 18, 2024 www.zonadeazar.com [1] The 2024 Brazilian Women’s Championship begins this Friday (15), marking the beginning of a new season full of expectations and sponsorship from the betting market.
Currently, 14 of the 16 participating clubs are under the sponsorship of sports betting platforms. Thus highlighting a trend that has echoes in the men’s football panorama.
The only exceptions are Grêmio and Real Brasilia, which show a significant concentration of support coming from this sector.
Brazilian women’s teams supported by betting houses
Ferroviária, one of the most emblematic teams in women’s football with two titles won (2014 and 2019), has the main sponsorship of galera.bet, an association that lasts from 2023 and recently extended until 2026.
Marcos Sabiá, general director of galera.bet: “Ferroviária is one of the great forces in the interior of São Paulo and has always been concerned about investing in women’s football.
These values are very important to galera.bet, and it is with this same thought and philosophy that we plan to continue supporting the sport.”
On the other hand, Palmeiras announced earlier this year a million-dollar partnership with Esportes da Sorte. This contract established what is today considered the largest agreement in South America for women’s football.
“It was an enormous desire on our part to get more involved in women’s football, and from there this ‘courtship’ with Palmeiras arose. After all, Palmeiras always reached the finals and fought for women’s titles, such as the Copa Libertadores”, Darwin Filho, general director of Esportes da Sorte.
“I believe that with our alliance we can grow even more, not only in the technical aspect, but also outside the four lines, in addition to inserting ourselves in a sport that continues to grow and that is already a global reality,” he added. .
The list of teams sponsored by bookmakers includes:
América-MG (EstrelaBet),
Atlético-MG (Betano),
Avaí/Kindermann (Pixbet),
Bragantino (Mr. Jack.bet),
Botafogo (Primatch),
Corinthians (VaideBet),
Cruzeiro (Betfair),
Railway (galera.bet),
Flamengo (Pixbet),
Fluminense (Betano),
International (EstrelaBet),
Palmeiras (Lucky Sports),
Saints (Blaze),
São Paulo (Superbet).
Brazilian Women’s Soccer Championship Awards
As for this year’s prize pool, the champion will receive R$ 1.5 million, while the runner-up will receive R$ 750,000, an increase compared to the previous season. In addition, the CBF will distribute a total of R$ 6 million in fees to the participants.
According to Armênio Neto, sports business specialist, the interest of companies in supporting women’s football is increasing, demonstrating sustainable growth that is here to stay.
While Renê Salviano, CEO of Heatmap and sports marketing specialist, highlights the receptiveness of athletes towards brands and their professionalism in connecting with fans, facilitating the work of the institutions’ marketing departments.
Finally, see the match schedule for the first round of the Brazilian Women’s Championship:
Friday March 15:
7:00 p.m.: Santos x Real Brasilia-DF – Vila Belmiro
7:00 p.m.: Ferroviária x Botafogo – Fuente Luminosa
21:30: Palmeiras x Flamengo – Jayme Cintra
Saturday March 16:
3:00 p.m.: Fluminense x Atlético-MG – Portuguese-Brazilian
3:00 p.m.: Avaí/Kindermann x RB Bragantino
16:00 hours: Cruzeiro x São Paulo – Castor Cifuentes
16:00: America-MG x International
Monday March 18:
8:00 p.m.: Grêmio x Corinthians
Editó @_fonta [2] www.zonadeazar.com [1]