Zona de Azar Brasil – Brazil: Superbet Renews Master Sponsorship with São Paulo Until 2030

Brazil – March 6, 2025 www.zonadeazar.com Superbet has renewed its master sponsorship contract with São Paulo for four more seasons. Thus, the agreement, which was originally set to expire next year, has been extended until 2030.

The amount paid to the club has increased significantly, along with performance-based bonuses. The information was first published by Games Magazine Brasil and later confirmed by MKTEsportivo.

For the three-year commitment signed in 2024, the company agreed to R$ 52 million per season. In addition to São Paulo, Superbet also sponsors Fluminense, América-RJ, six state championships, and the Copa do Nordeste.

“We have signed a contract until 2030, celebrating São Paulo’s centennial. It is an honor to be alongside São Paulo for so long, demonstrating our long-term commitment. We are the first brand in Brazil to engage in such a long-term sponsorship,” said Alex Fonseca, CEO of Superbet, in an interview with Games Magazine Brasil.

Currently, in terms of sponsorship value, Flamengo (R$ 115 million/Pixbet), Corinthians (R$ 103 million/Esportes da Sorte), and Palmeiras (R$ 100 million/Sportingbet) rank ahead of São Paulo.

With this renewal, by the end of the contract, Superbet will have been São Paulo’s main shirt sponsor for seven years. The betting company also becomes the second sponsor to secure a presence on the club’s jersey for its centennial year. The first was Ademicon, which renewed its contract with the team in October.

Editor: @_fonta
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