Brazil.- April 30, 2024 www.zonadeazar.com [1]The departure of Crefisa as Palmeiras’ main sponsor for next season is already a topic circulating behind the scenes at the club. Leila Pereira, president of the club, Crefisa and the Faculdade das Américas (FAM), recognizes the growing competitiveness in the sports sponsorship market, driven by Brazilian football betting houses.
The current contract between Crefisa, FAM and Palmeiras guarantees the club fixed amounts of R$ 81 million per season. However, values can reach up to R$ 120 million depending on sports performance objectives.
While the partnership between Crefisa and Palmeiras was once considered the most profitable in Brazilian football, the current reality shows that the scenario has evolved with the rise of betting houses.
Palmeiras, Leila Pereira and the betting houses
Recently, rival clubs closed million-dollar deals with betting companies, such as Corinthians’ R$ 120 million contracts with VaideBet and Flamengo’s R$ 85 million contracts with Pixbet.
These values highlight the need for adaptation on the part of Palmeiras, which now faces the prospect of a new era in its sponsorship framework.
An important aspect to consider is the exclusivity guaranteed by the agreement between Crefisa, FAM and Verdão, which reserved all alviverde uniforms for Leila Pereira’s companies.
Meanwhile, other clubs have explored different areas of the kit to maximize their revenue. Flamengo, for example, diversified its sponsorships into different parts of the uniform, reaching values exceeding R$ 220 million.
With the end of the contract approaching and elections on the horizon, Palmeiras is preparing to receive official proposals from other companies interested in assuming master sponsorship.
Esportes da Sorte (which is also the club’s main women’s football sponsor) and Pixbet have already shown interest in this prominent Palmeiras jersey space, while Leila remains open to alternatives for the club’s future.
It is important to highlight that the possible replacement of Crefisa as master sponsor does not necessarily imply the total exclusion of the president’s brands from the alviverde uniform.
That is to say, there is a possibility that Crefisa and FAM will occupy less prominent spaces in the future.
Editó @_fonta [2] www.zonadeazar.com [1]