Zona de Azar Las Vegas – UFC® Announces Expansion of Partnership with BetBoom
Las Vegas – December 6, 2024 UFC®, the world’s leading mixed martial arts organization, announced today an expansion of its partnership with BetBoom, a global sports betting and online gaming company, making BetBoom the Official Betting Partner of UFC in Latin America (excluding Brazil).
The new agreement builds on an existing partnership where BetBoom is the Official Betting Partner of UFC in the CIS countries of Eurasia.
“We are thrilled to take our collaboration with BetBoom to the next level by expanding the partnership to Spanish-speaking Latin America,” said Nicholas Smith, Vice President of Global Partnerships at TKO.
“Latin America is a very important emerging gaming market, and we want to work with partners in this space, like BetBoom, who can offer unique ways for fans to experience the action and excitement of UFC.”
BetBoom’s Chief Marketing Officer, Igor Savun, added: “We are very excited to be the official betting partner of UFC in Latin America! UFC is all about passion and adrenaline, just like BetBoom, and we can’t wait to bring fans even closer to the action. This partnership is a huge step for us, and we’re ready to create unforgettable moments together—whether through exclusive content, unique promotions, or simply sharing the thrill of each fight with UFC’s passionate fans who make this sport so special.”
BRAND INTEGRATIONS
As the Official Betting Partner of UFC in Latin America, BetBoom will be integrated into select major UFC events, focusing on engaging UFC’s Spanish-speaking fans in Latin America. Specifically, for UFC Fight Nights held in Latin America (excluding Brazil), BetBoom will serve as the Presenting Partner and receive prominent brand placement within the world-famous Octagon®.
Additionally, using cutting-edge graphic overlay technology in the Spanish-language UFC feed for Latin America, the UFC will digitally place the BetBoom brand on the Octagon screen during all UFC Pay-Per-View events, providing BetBoom with additional high-visibility branding opportunities during key live-action moments.
Other creative integrations will focus on leveraging fan engagement and boosting BetBoom brand recognition through on-site activations at UFC events in Latin America, featuring BetBoom fan booths and original content displayed on the arena’s video panels.
Beyond the arena, BetBoom will also have a prominent presence during UFC’s popular fight week activities, including press conferences and weigh-ins, which build anticipation for the main events.
To enhance engagement with UFC fans in Latin America, UFC and BetBoom will collaborate on a variety of custom and original content to be distributed across UFC’s Spanish-language social media channels and digital platforms. The two brands will also work together to create exclusive promotions and VIP experiences for fans.
BetBoom will activate the new partnership first during UFC 310: PANTOJA vs. ASAKURA at the T-Mobile Arena in Las Vegas on Saturday, December 7. This action-packed event is currently scheduled to feature 14 fights, headlined by Alexandre Pantoja defending his flyweight title against Japanese star Kai Asakura, making his UFC debut.
Editó: @_fonta www.zonadeazar.com
