Malta.- 16th January 2024 www.zonadeazar.com [1] Online gaming software developer EvenBet Gaming has unveiled its latest e-book [2], offering unique insights into current iGaming trends and challenges.
The research, based on over 170 in-depth interviews with European and Asian iGaming professionals, sheds light on critical issues faced by industry CEOs, with recruitment emerging as a significant barrier to growth.
While regulatory concerns and heightened competition topped the list of challenges for CEOs and founders, the recruitment landscape posed a substantial hurdle. The e-book, titled ‘Core iGaming Trends and Challenges in 2023,’ explores various aspects, including:
– More than half of respondents highlighting the importance of social media marketing (SMM) in building brand awareness.
– The integration of artificial intelligence (AI) in iGaming operations, enhancing efficiency, personalization, and the overall user experience.
– The significant growth of Crash Games, reflecting a global trend toward offering faster experiences for shorter attention spans.
– Ongoing demand for technological advances, encompassing new features, mechanics, improved UX, and solutions to challenges like poor internet connectivity.
– Regulation remaining a top challenge, with changes in existing territories and ambiguity in emerging markets leading to uncertainties.
EvenBet’s commitment to offering insightful analysis led to the development of this e-book [2]. The company aims to provide operators and industry stakeholders with valuable information to support their future decisions and investments.
Edited by: @MaiaDigital [3] www.zonadeazar.com [1]