Peru.- May 3, 2024 www.zonadeazar.com [1] For the first time in its history, the Betsson betting house supports a race in its 60 years.
He is a sponsor of the Adidas RÍMAC Lima 42K Marathon, which takes place on 05/19, in Lima, Peru.
Running is the third most common physical activity in the country and the 2023 edition attracted more than 20,000 participants. The agreement is valid for two years.
As the official sponsor of the event, Betsson will have four designated points along the route where it can encourage and support the runners to reach the finish line.
In addition, it will offer different odds on the marathon and some of the brand ambassadors will be part of the event.
Among them, Diego Rebagliati, the renowned Peruvian journalist and sports commentator, who will take on the challenge of running the marathon.
In preparation, Zé Roberto, former Brazilian professional footballer and Betsson brand ambassador, will offer advice and tips that will guide participants, ensuring they are set up for success on race day.
This proactive commitment emphasizes Betsson’s commitment to empowering athletes and enhancing the marathon experience.
“At Betsson we celebrate this sponsorship as an important milestone. While sport has always been in our DNA, this moment marks our first sponsorship of a marathon in our 60-year history,” says Ronni Hartvig, Commercial Director of the Betsson Group.
As the market leader in Peru, we are proud to support the third most practiced physical activity in the country. “This partnership provides excellent brand exposure, engages us with our clients, offers possibilities and motivates runners,” he defines.
This two-year agreement further cements Betsson’s commitment and passion for the sport. As one of the main players in the sector, Betsson supports sports actions in the Latin American region and acts as the main sponsor of prestigious events and teams.
These include Boca Juniors, Racing Club and the ATP Córdoba Open tournament in Argentina, as well as Atlético Nacional in Colombia.
The sponsorship of the Adidas RÍMAC Lima 42K Marathon demonstrates Betsson’s dedication to promoting sportsmanship and healthy lifestyles in the regions where it operates. Betsson hopes to empower even more athletes throughout the Latin American region.
Founded in 1963, Betsson Group is one of the largest online gaming references in the world, offering entertainment to millions of players with more than 20 award-winning brands, including Betsson, Betsafe and InkaBet.
With patented technology across its entire product offering, Betsson serves players directly (B2C) and indirectly B2B. The company’s vision is to provide the best customer experience in the industry.
Sustainability is an integral part of Betsson’s strategy, as taking responsibility for customers, employees and communities is a prerequisite for running a successful and sustainable business.
The Betsson Group employs more than 2,000 people in Europe, South America, Asia and North America and is wholly owned by Betsson AB, listed on Nasdaq Stockholm.
Edited by @_fonta www.zonadeazar.com