UK.- February 19, 2024 www.zonadeazar.com [1] Sportingtech had the most impressive booth at ICE this year, as per the WhatsApp community group NEXT.io survey.
The sports betting technology provider faced stiff competition, with over 800 companies exhibiting at the final edition of ICE in London.
The expo, hosting over 40,000 attendees at ExCeL between February 5th and 9th, will now move to Barcelona starting from 2025.
Major online gambling providers were eager to make a strong impression, and Sportingtech did so with style, presenting a futuristic creation in sleek white.
NEXT.io could not confirm whether the wide variety of beverages offered at the Sportingtech bar, including pints of Guinness and freshly mixed Caipirinhas, had a significant impact on voters’ behavior.
Endorphina, no stranger to a standout booth, came in second place with a black and white artistic effort, complemented by the presence of a real-life mime. Visitors were encouraged to get creative and add their own touches to the stand’s canvas.
White Hat Gaming’s British pub-inspired build closely followed in third place, while Pragmatic Play’s wall-to-wall giant effort completed the uncontested top four.
Casino game innovator Spribe also deserves an honorable mention, securing a solid fifth place. The complete list of the top five votes can be found below:
“The ICE Stand of the Year award is a bit like the Eurovision of iGaming,” said NEXT.io CEO, Pierre Lindh.
“This is sure to create controversy and divide opinion.”
The NEXT.io WhatsApp community boasts over 1,000 members. This year, a separate group of 463 members was created for ICE London.
The NEXT.io community nominated the finalists, and then over 100 users voted for their favorite ICE exhibitor through an online form.
Votes from individuals voting for their own company were excluded.
Edited by: @MaiaDigital [2] www.zonadeazar.com [1]