USA.- April 11, 2024 www.zonadeazar.com [1]Sports betting and interactive gaming company Hard Rock Digital kicked off its multiyear deal with the Florida Panthers during a matchup against the Ottawa Senators at home last Tuesday night, a partnership that is the first of its kind for the NHL team.
Throughout games, the Panthers and Hard Rock Bet collaborate to offer various on-site experiences, including digital branding, marquee signage and digitally enhanced dasher boards across the arena. The partnership aims to raise brand awareness of Hard Rock Bet, the exclusive operator of online sports betting in the Sunshine State.
Launched by the Seminole Tribe of Florida in December, the Hard Rock Bet app is free to download from both the Google Play Store and the App Store for iOS users and offers more than 20 sports, pre-game and live wagering, and same-game parlays.
“We are thrilled to enter into an exciting new partnership with Hard Rock Bet,” said Shawn Thornton, the Florida Panthers chief revenue officer. “Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game.”
Next season, the entities plan to provide enhanced online and on-site activations.
“We’re excited to join Panthers territory and partner with the club to bring hockey fans closer to the action,” said Nick Menas, managing director of corporate strategy at Hard Rock Digital. “With thousands of bets available on sports from around the world and live streaming of NHL games nightly on the Hard Rock Bet app, we’re thrilled to entertain hockey fans like no one else can.”
Edited by: @MaiaDigital [2] www.zonadeazar.com [1]