USA.- September 30th 2022 www.zonadeazar.com [1]MLB will promote responsible gambling through the American Gaming Association’s “Have a Game Plan” public service campaign beginning this postseason, with social media posts, online banner ads and a 30-second PSA that will air in-stadium in states in which sports betting is legal. MLB also will expand a long-standing relationship with the non-profit National Council on Problem Gambling, joining the group’s leadership council along-side the NFL, FanDuel, MGM Resorts, Caesars Entertainment and others.
MLB is the first of the “Big 3” U.S. leagues to sign on to the AGA’s program, following the NHL, PGA Tour, NASCAR and UFC, a handful of pro teams and all the leading U.S. sportsbooks, including MLB sponsors DraftKings and BetMGM. The league will work with the AGA to develop baseball-themed PSAs during the offseason, similar to the PGA Tour’s “Know when to lay up” and NASCAR’s “Know when to pit” campaigns. The AGA also will offer turnkey PSAs, consulting and education services to MLB clubs that opt in.
“A couple of years into this system, we’ve had some pretty solid (responsible gambling) and problem gambling initiatives under way,” said MLB VP/Gaming & New Business Casey Brett. “But we’re really looking to the future and how we want to best equip ourselves to make sure we’re continuing to make progress in the space. “It gets back to increased capabilities. For us, this is setting us up on a path where we are going to have way more marketing capabilities across all our channels to promote responsible gaming messaging. It’s going to give us the opportunity to create more sticky and cohesive messaging.”
MLB already relied on consulting from both the AGA, which worked with the league on advertising guidelines, and the NCPG, which advised MLB when it was developing free-to-play games, Brett said. “Both these groups have pretty phenomenal partners in their portfolio,” Brett said. ”For us to have the ability to have a seat at the table with these groups and start collaborating more — there’s a lot of power in that. So the time for us was just right. We’ve done a lot and this is going to expand it even farther.”
Edited by: @MaiaDigital [2] www.zonadeazar.com [1]