Zona de Azar UK – Poker Operator of the Year for the 2018 Gaming Intelligence Awards: PokerStars

UK.- February 08, 2018 www.zonadeazar.com When a company continues to perform so impressively it makes the decision particularly easy. PokerStars has constantly reinvented itself, successfully adapting to every challenge it faces.

At a time when other operators are cautious about moving into newly-regulated territories, PokerStars has the means to secure first-mover advantage in almost every territory.

In the regulated New Jersey market, where it was unable to join the first wave of licensees, it is pulling ahead of Caesars Interactive as the market’s third-largest licensee. It holds a 75 per cent sit’n go market share, more than 10 times that of any competitor, and a 74 per cent tournament market share.

The company has also made a conscious effort to expand its player base with simplified products and promotions for recreational players, and now has 113 million registered players. Efforts to tap into the eSports player base even threatens to broaden the appeal of poker beyond the core gambling demographic.

In this category, no one else comes close.

GIA 2018 Winners:

Sports betting operator of the year – Sky Betting & Gaming

Bingo operator of the year – Stride Gaming

Casino operator of the year – PokerStars Casino

Social casino operator of the year – Aristocrat Leisure

Lottery operator of the year – La Française des Jeux

One to watch – operator award – VideoSlots

Operator innovation award – The Stars Group – Stars Rewards

eSports operator of the year – Pinnacle

Marketing campaign of the year – LeoVegas – Hitta.se

Social casino supplier of the year – Scientific Games

Sports betting supplier of the year – SBTech

Poker supplier of the year – Playtech

Bingo supplier of the year – Playtech

Marketing solutions provider of the year – Beehive

Casino supplier of the year – NetEnt

Game of the year – Playtech – Age of the Gods

Supplier innovation award – Scientific Games OneVoice

Lottery supplier of the year – Scientific Games

One to watch – supplier award – Red Tiger Gaming

eSports supplier of the year – Betgenius

Responsible gambling operator of the year – NO ONE

Editó: @_fonta   www.zonadeazar.com