The Netherlands.-16th January 2024 www.zonadeazar.com [1] Kansspelautoriteit (KSA), the Netherlands’ gambling authority, has restated its warning about the necessity for Dutch gambling advertisements to comply with regulations on audience targeting.
The reiteration comes after a recent incident where a gambling operator aired non-compliant advertisements during a television game show.
The infringing ad did not align with the KOA market’s rules for sponsoring TV programs, although such sponsorships are permitted until July 1, 2024.
The KSA’s warning emphasizes the importance of adhering to regulations, serving as a reminder that all KOA-licensed operators must avoid “untargeted advertising” from July 1, 2023, onwards, aiming to protect vulnerable groups from potential gambling addiction. Operators are required to ensure their campaigns reach an audience where 95% are 24 years or older.
While advertising is self-monitored, operators must keep records of campaigns for inspection by KSA. Although TV sponsorships are allowed until July 1, 2024, and sports sponsorships until July 1, 2025, KSA’s outgoing chairman, René Jansen, warns operators to expect stricter regulatory oversight in 2024, as the Dutch gambling market has reached what he considers the “logical point of maturity.”
Edited by: @MaiaDigital [2] www.zonadeazar.com [1]