Zona de Azar Brazil – SBC Rio: Exclusive Interview to Julia Panina, Head of Product Marketing at EvenBet Gaming

Brazil.- 12th March 2025 www.zonadeazar.com The SBC Summit Rio 2025 took place from February 25 to 27 at Riocentro in Rio de Janeiro, the largest convention center in Latin America.

This second edition of the event saw significant growth, bringing together over 15,000 professionals from the gaming and betting industry—a 275% increase compared to the 2024 edition.

As the SBC Summit Rio 2025 continues to establish itself as a key event in the gaming and betting industry, EvenBet Gaming stands out as one of the companies shaping the sector’s future.

In an exclusive interview, Julia Panina, Head of Product Marketing at EvenBet Gaming, shared her insights on the event, the company’s impressive growth, and the strategic factors driving its success.

From innovation and localization to a strong focus on customization, she delves into how EvenBet is redefining the online poker experience. Watch the full interview below.

What are your expectations for the SBC Summit Rio?

This is my first time in Brazil, so I didn’t have any expectations before coming here.I actually came to explore.

Everything I heard about the event last year in Rio was only that the event was small. So I preferred to discover how it happens this time.

And I was very pleased to find a greatly organized event with many many exhibitors in the hall. Great organization of the conference, great panelists, and very important topics for Brazil right now. That’s why I am very happy that I agreed to come to this wonderful country.

EvenBet has experienced significant growth in recent years. What key factors do you consider responsible for this success, and how do you plan to sustain it in the long term?

Noticed correctly. Even the gaming has grown a lot since a couple of years, and there are three factors I believe played
a great role in that growth.

The first one is a well-practiced strategy that top management developed for the whole company, including both technical and marketing side, which is important because they have to work all together.

The second factor that played a role was restructuring our HR department and processes inside. So now we are hiring many people in different countries.We have employees from over 15 countries now working in the company, which brings different cultural perspectives in the view.

And also, we have an opportunity to send people to the events, which are taking part in different parts of the world.

And the third factor that’s playing a role is that we stick to innovation, and innovation is a part of everything we do.
We’ve been in poker business for 20 years now, and our product is greatly developed. And the proof to that, we received a highly prestigious award last year in 2024. Its an EGR award as “Best Poker Software Supplier”.  So I believe that our technical team does a lot to make our product the best in its niche. 

On the product page, you mention several customizable solutions. How do these customizations help operators improve the player experience?

I believe customization is very important nowadays because we cannot offer the same product in different countries.
So the software solution has to be very flexible.
And we as a supplier offer, I believe, the most flexible solution in the market because we offer the customization of any scale.
So you can change the logo, it will be the smallest scale, and then you can completely change the layout of the app and redesign any button or any elements inside of the app, which no one offers in the market.
Why is it important? Well I visited a few panels yesterday and everywhere I heard one word, “Localization”, so to be good for the audience the product has to be localized, but localization comes together with the customization, and even though customization takes time, takes effort, we always come to the same thing: an operator starts with the smallest scale of customization, but then with time he understands his audience more, and he adds up more and more and more elements customized. So that’s why I believe it’s important and we do our best in this field.

The poker platform seems to be at the core of your offering. What are the most innovative features of EvenBet’s poker platform that differentiate it from others in the market?

As I said before, we’ve been in Poker business for 20 years, what does it mean? It means that our product wasn’t built just from the vision of the technical team of our company, but that was a complex work. It was built from the visions of other operators from all over the world, because they ordered different features to be added up to the product.

That’s why it’s like a constructor now in our back office, which is very important for the poker management team. We have over 700 settings. What does it mean? It means that an operator can configure any type of online poker room. He can plan and implement any details. It’s important when the regulation differs in many countries, it’s important regarding responsible gaming requirements, and also we worked a lot on our front end. And now it’s lightweight simple and with clear UX, which is very important for example in Brazil.

Edited by: @MaiaDigital www.zonadeazar.com