Zona de Azar Portugal – ESA Gaming Makes Portuguese Market Debut with Casino Portugal
Portugal.- 11 May 2021 www.zonadeazar.com Innovative games provider ESA Gaming has entered the Portuguese market for the first time after a signing a deal to provide its EasySwipe™ titles to leading local operator Casino Portugal.
Casino Portugal’s customers will soon be able to play ESA’s EasySwipe™ games, including best performing title Fruit Staxx. Players will later gain access to ESA’s upcoming titles with several releases scheduled for the year.
Developed to seamlessly integrate into sportsbooks to offer players the best quality casino games without disrupting the sports betting portfolio, ESA’s EasySwipe™ portfolio brings something truly unique to a crowded marketplace.
With fast-resolving, quick-gratification games, the titles give sports bettors an alternative experience and introduces them to a new vertical of casino games with proven cross-selling capacity.
Casino Portugal is a leading operator in the country and offers sports betting and online casino games through a pioneering proprietary national platform. The company has a land-based history and launched its online brand as the Portuguese market opened in 2016.
The deal marks ESA’s first foray into the Portuguese market following a certification process that will allow for further deals in the country. Online gaming revenue in Portugal increased by 58% during the fourth quarter of 2020 with online slots accounting for 71% of gameplay. Fifteen operators have licences to offer both online gaming and sports betting in the country.
Zorica Smallwood, Director at ESA Gaming, said: “Entering new markets is a key focus for us this year as we look to further expand the reach of our products. Portugal is a market of great potential and we are excited to make inroads into the country together with Casino Portugal, a leading and highly regarded local operator.
“We look forward to introducing our EasySwipe™ portfolio for the first time to their customers.”
António Laranjo, Co-CEO at Casino Portugal, said: “Through this partnership with ESA Gaming we will be able to add a new layer of content to our existing offering. EasySwipe™ games will be a great addition to our casino portfolio and we are thrilled to be the first operator in the country to offer their titles to our growing customer base.”
About ESA Gaming
Established in 2009, ESA Gaming is a boutique independent provider of high performing gaming products. Known for its content aggregator and poker, ESA has switched its focus to mobile in more recent times.
EasySwipe™ is a lightweight HTML5 mobile-first game family that integrates seamlessly into sportsbooks allowing users to enjoy the best quality casino games without disrupting the sports betting experience.
The games’ proven cross-selling capacity, without cannibalisation, helps sportsbooks to prolong brand loyalty and add revenue.
ESA Gaming – SIMPLE. FAST. MOBILE.
Editó: @_Fonta www.zonadeazar.com
