Zona de Azar UK – Playtech Agrees New Licensing Deal with IGT

UK.- January 5th 2021 www.zonadeazar.com Playtech has entered into a new content licensing agreement with International Game Technology (IGT).

Under the deal, Playtech will be able to offer games in the US that include any of the features patented within IGT’s US patent portfolio.

Playtech said that the new arrangement was a major step in its North America expansion efforts, having already secured a licence in New Jersey. Playtech has launched with both bet365 and BetMGM’s network in the state.

“The agreement with IGT represents another significant milestone in the growth of our presence in North America as we build on the momentum of the past few months,” Playtech chief operating officer Shimon Akad said.

IGT chief operating officer Nick Khin added: “Working in partnership with Playtech will help propel our collective innovation and growth, and further validates our significant IP portfolio.”

Meanwhile, Playtech has launched its information management solution (IMS) technology platform with Colombian operator Wplay.

The agreement will see Playtech’ IMS go live across all Wplay’s products on both retail and online platforms.

“Playtech is highly committed to future success and growth of the LATAM region, and we are seeing strong growth from our partners there and expect to see material growth for years to come,” Playtech’s Akad said.

Wplay chief marketing officer Fernanda Sainz added: “This launch continues to build on our current leadership position in Colombia, helping us consistently deliver the very best user experience in the market.”

Edited by: @MaiaDigital www.zonadeazar.com