Zona de Azar UK – SIS Partners with Instasolutions to Boost Live Numbers in Africa

UK.- October 17, 2024 www.zonadeazar.com SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its market-leading fixed odds Numbers draws with Instasolutions’ operator partners in Africa.

Operators utilising the Instasolutions platform across retail and online will now benefit from SIS-owned 49’s popular live Numbers draws which offer over 200,000 betting events every year, including the world-famous 49’s Original Live Draw.

49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live Numbers product that provides online and retail operators with high-quality, live-presented draws from the UK. A leading provider of betting platforms, Instasolutions’ offering includes sportsbook,  virtual sports as well as casino and lotto products.

Rolling out initially in Kenya, further African markets will also benefit from access to SIS’ hugely popular 49’s branded Numbers draws portfolio.

Additionally, the deal is set to incorporate the upcoming launch of the supplier’s premium live racing content. Delivered to operators from tracks all over the world as an end-to-end solution, the service features over 60,000 annual horse and greyhound races.

Competitive Gaming will also follow, allowing Instasolutions’ African partners to benefit from SIS’ complete H2H Global Gaming League™ eSoccer and eBasketball matches, numbering 150,000 events per year. Produced entirely in-house from the UK, it is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards.

The tie-up further strengthens SIS’ reputation as a leading supplier across multiple verticals in Africa.

Joe Andrews, Head of Sales Africa at SIS, said: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.

“Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”

Sarkis Farah, Managing Director at Instasolutions, said: “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.

“We’re delighted to begin this collaboration and bring the combination of our revenue-boosting content to an even wider audience.”

Edited by @pererarte   www.zonadeazar.com