Zona de Azar USA – Bally’s, Major League Fishing Betting on New Partnership

USA.- December 27th 2021 www.zonadeazar.com Bally’s is betting on fishing and Major League Fishing is betting on Bally’s as both look to lure new fans and patrons in the coming year.

Tulsa-based Major League Fishing, the world’s largest tournament fishing organization, has announced a deal to make Bally’s Corp. its exclusive partner in sports betting.

Additionally, Bally’s online sportsbook, Bally Bet, will be the title sponsor of MLF’s Angler of the Year (AOY) Award for the Bass Pro Tour, the sport’s most visible and competitive tournament circuit. The prize for the 2022 Bally Bet AOY winner will be $100,000.

The partnership also includes rights for Bally’s to stream Bass Pro Tour events via its own apps.

According to a news release, MLF, with offices both in Tulsa and in Benton, Kentucky, produces more than 250 events annually, broadcasting on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network, and on-demand on MyOutdoorTV. The organization’s roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries.

Bally’s identifies as a global casino-entertainment company with “omni-channel” presence. It owns and manages more than a dozen casinos across 10 states and has access to licenses in 16 states. It also owns Gamesys Group, a global online gaming operator; Bally Interactive, a sports betting platform; Monkey Knife Fight, a fantasy sports site; and Telescope Inc., a fan engagement platform, among other assets.

The deal with MLF represents Bally’s fifth betting agreement with a professional sports league. Previously, it has reached deals with the National Hockey League, the National Basketball Association, the Women’s National Basketball Association and Major League Baseball.

“As we ready for the start of our 2022 season, our partnership with Bally’s will offer our loyal fans and anglers another unique avenue to engage with professional fishing and the Bass Pro Tour,” MLF President and Chief Executive Officer Jim Wilburn said. “This partnership marks an important moment for Major League Fishing in the growing U.S. gaming and sports betting sectors. Integrating Bally’s industry-best online sports betting and unique gaming offerings with MLF’s Scoretracker Live and fan-friendly platforms positions us to drive viewership, participation, and large-scale adoption among sports fans.”

According to the release, as part of the agreement, Bally’s technology will power two new free-to-play fantasy fishing games for the 2022 season. The MLF Predictor Game will offer fans the chance to make predictions at Bass Pro Tour events for prizes. Free-to-play MLF Fantasy Fishing will allow fans to select teams of anglers for tournaments, create private leagues with family and friends, and win tens of thousands of dollars in cash and prizes.

“We know how passionate the millions of recreational anglers are about the professional ranks of their sport,” said Adi Dhandhania, chief operating officer of North America for Bally Interactive, the company’s digital division. “This integrated partnership is a perfect showcase for Bally’s, allowing us to leverage our sports betting, daily fantasy sports, and free-to-play games to enhance the fishing fan experience across MLF media and live events.”

Edited by: @MaiaDigital www.zonadeazar.com