Zona de Azar USA – DraftKings Partners with Dish Network satellite TV

USA.-March 9, 2021 www.zonadeazar.com Promoting sports betting on TV used to be taboo. Now, some Americans can make bets directly from their TV sets while watching a game.

Dish Network and DraftKings, a popular sports betting operator, announced a partnership today that will integrate the DraftKings sportsbook into the live viewing experience for Dish’s 11 million satellite TV subscribers. Those with certain set-top boxes will be able to initiate wagers from their TV screens in the seven states where sports betting on DraftKings is available (Colorado, Illinois, Iowa, Indiana, Michigan, New Hampshire, and New Jersey). That will then trigger a text message prompting bettors to complete the transaction in the DraftKings mobile app.

It’s not quite as simple as pushing a button on your TV remote to place a bet, which doesn’t yet have a legal framework, but that’s not far off. In a statement, Dish and DraftKings boasted that the agreement is the “first-of-its-kind,” while promising betting integrations will be expanded to more TV customers in the future.

Right now, sports bettors can easily use their mobile devices to place wagers during games they watch on television. But media companies—particularly in the US, where sports betting isn’t yet as omnipresent as it is in Europe—are trying to make the TV experience more interactive in order to retain customers (and attention spans). Sports betting through TV screens is one way to do that.

Editó: @_fonta   www.zonadeazar.com