Zona de Azar Brasil – Brazil: TV Bandeirantes Plans to Enter the Online Sports Betting Market

Brazil.- July 10, 2024 www.zonadeazar.com In broad growth in the national market and regulation in full swing, sports betting has also generated interest from large national and international broadcasters in entering the national sports betting market . As we have already reported here on our Portal, Grupo Globo is one of the most interested in entering the market.

With Cartola FC, a game in the Fantasy category, it is part of Grupo Globo and is on the list of 134 companies that showed prior interest to the Treasury to operate in the national market. And in addition to Grupo Globo, ESPN and Kwai are also on the list of companies interested in operating in the country.

ESPN already has ESPN BET in the United States, where it has already established itself in the North American market and it is expected that the platform will enter the national market. According to the columnist, other major national TV channels have already signed up to operate on the Brazilian scene.

Grupo Globo is on the list of the first companies that showed prior interest in operating in the national market

Grupo Globo, the largest communications and marketing conglomerate in Latin America, requested a license from the Treasury to operate games and sports betting on the national scene. The company intends to do everything in accordance with the new regulations sanctioned in December 2023 and has even created an exclusive team dedicated to taking care of all matters related to betting.

The Group was accredited on the preliminary list of companies interested in operating in the country. In total, 134 companies demonstrated prior interest and will therefore have priority in future authorizations and authorizations.

TV Bandeirantes plans to enter the online betting market

According to Portal Veja Negócios, TV Bandeirantes would also be drawing up plans to enter the online betting market. According to the portal, there are ongoing deals with bookmakers, however, there is a barrier of percentage of society, where Band wants to keep 80% of the business.

Edit: @_fonta www.zonadeazar.com