Zona de Azar Argentina – AFA Announces Agreement with Agency IMG Sports for Asia and the Pacific

Argentina.- July 22, 2024 www.zonadeazar.com The Argentine Football Federation (AFA) announced a partnership with the sports marketing agency IMG.

With the agreement, the company will be the confederation’s new sponsorship partner in the Asia/Pacific (APAC) region until 2026.

Through the agreement, the new collaborator will seek new business opportunities for the entity in 39 countries, during the preparation for the 2026 World Cup.

The agreement, which was announced after Argentina’s 1-0 victory over Colombia in the 2024 Copa América final, also sees IMG replace Wanda Sports in the Chinese market.

“This new alliance with IMG demonstrates our organization’s leadership in Asia. Working on important and strategic markets such as China, Indonesia, Japan and Korea, where AFA has an extensive fan base and audience, is a priority for us”, commented Claudio Tapia, president of AFA.

Edit: @_fonta www.zonadeazar.com