Zona de Azar Argentina – Argentina: Betsson Expands its Sponsorships to Padel, Boxing and Marathons

Argentina.- May 24, 2024 www.zonadeazar.com Argentina’s leading betting site and online casino Betsson, announced its strategic decision to expand its presence in the world of sports. In addition to its alliances with Boca Juniors and Racing Club, the Swedish firm reported that it will sponsor some of the most important international padel competitions, the most popular marathons in the region and national boxing.

“We are very excited to expand our presence in the world of sports,” declared Andrea Rossi, the commercial director in Latam of Betsson Group, adding that “our commitment to football has been very successful, and now we want to extend that same support to other disciplines that our audience is also passionate about.

The most important sponsorship will be with Premier Pádel, the main tournament of that sport after having acquired the World Padel Tour in 2023. In this way, users registered with Betsson will be able to vibrate in a different way when the most emblematic figures such as: Agustín Tapia, Arturo Coello, Gemma Triay and Paula Josemaría take the field.

On the other hand, last week the Adidas RIMAC Lima 42k Marathon was run in Peru, where more than 20,000 runners from all over the world participated and the Swedish brand decided to accompany running for the first time in its history.

“At Betsson, we celebrate this sponsorship as a significant milestone. While sport has always been ingrained in our DNA, this is the first marathon sponsorship in our 60-year history. Thus, as market leaders in Peru, we are proud to support the third most practiced physical activity in the country. This sponsorship not only provides us with excellent brand exposure, but also allows us to engage with our customers, offer odds and motivate runners,” commented Ronni Hartvig, CCO of Betsson Group.

Finally, the online betting site also reported that it will support the “Argentina Boxing” cycle, which will take place on Saturday, May 25, at the Racing Club in Avellaneda, where the South American and Latin champion of the World Boxing Organization (WBO) will compete. ) rooster, the Argentine Maximiliano Maidana, against the Bolivian Carlos Rodríguez.

Edited by @_fonta   www.zonadeazar.com