Zona de Azar Argentina – Argentina: SPORTEL Rendez-vous Buenos Aires May 14 – 15
Argentina.- May 3, 2024 www.zonadeazar.com The stage is set for a passionate tango of conversations and sports business meetings in just under two weeks, when the SPORTEL Rendez-vous Buenos Aires will welcome a host of executives and companies innovative ideas for the first event in the capital of Argentina.
SPORTEL in Buenos Aires on the 14th and 15th
Produced by the world’s leading sports media, broadcast and technology event organizer, the international market and conference gathering will be held on 14-15 May at the stunning Hilton Buenos Aires, in collaboration with partners specializing in regional sports and entertainment, including J&S EG, Lions Sports & Media and ProEnter.
Already established in all SPORTEL markets, the Conference Summit at SPEAKERS CORNER POWERED BY TNT SPORTS, with its easy access within the market for participants, will feature Masterclasses and seminars during the two-day event.
Topics will cover new trends in streaming and digital content, new developments in regional football, the global power of MMA, how AI is shaping the future of sports, Latin America as a hub for sports production pioneers, opportunities for betting sports, the boom in women’s sports, event ticketing, fan engagement and more.
Featuring a stellar speaker lineup of decision makers and technology disruptors, a melting pot of international cultures, spanning not only North, South and Central America, will also join Europe and beyond.
And now the SPORTEL Rendez-vous Buenos Aires schedule!
Tuesday, May 14th
The first day will start at a high level, with a special opening speech and welcome from the President of the Argentine Olympic Committee, Mario Moccia. Then the scene will be set with the opening panel with international heavyweights, Bundesliga International (Robin Austermann), NBA (Arnon de Mello) and IMG (Guillermo Santa-Cruz), in collaboration and moderated by the main sports sector media, SportBusiness (Callum McCarthy).
The panel will examine how “Latin America: The True Land of Opportunity” has been a land of promise and untapped potential for global rights holders, media groups and agencies, especially as the European and of the US begins to slow down.
Next, the Professional Fighters League (James Frewin) will share insights into how the “PFL created a global MMA powerhouse” and reshaped the sport and its remarkable growth trajectory. Next up, a presentation from Harmonic, Inc. (Leonardo Rombola) and the show’s first AI nod will feature: “AI and targeted ads in sports content” to increase fan engagement and maximize revenue.
Next, the second panel, led by SportBusiness (Callum McCarthy), will explore “Reaching a New Generation: Trends in Streaming and Digital Content,” with participation from platforms and innovators such as Fanatiz (Juan Buscaglione), Protocol Sports Marketing (Lowell Conn ), Sportian (Gonzalo Luthard) and CSN-Content Creator Network (Barrick Prince), which will illustrate how the growth of digital-only businesses is clearly shaping the future of the sports media sector.
After the lunch break, we will have a more serious conversation about “AI Shaping the Future of Sports: A New Era of Creativity and Innovation” with a stellar lineup of experts, WSC Sports (Felipe Cabrera), Supponor (Massimo Magri) and Stats Perform (Igacio Iturraspe) and moderated by Sports Value (Amir Somoggi).
The start-up BIZID (Facundo Pardo) will present the “BRS – Behavioral Recognition System”, an innovative psychological and sociological analysis platform for the sports sector. Next, the global company dedicated to the management and commercialization of sports rights, 1190 sports, will present a panel (Hernán Donnari, Julio Gianella) and special guest Club Sporting Cristal (Joel Raffo) on “The collaborative model that is changing the landscape of Peruvian football.”
The last Masterclass of the day: “Pioneers of the production of major sporting events“, will feature the participation of global and regional heavyweight, MediaPro (José D’Amato), who will be accompanied by Panam Sports (Michael Muller) who, as hosts of broadcast and production teams will share feedback from some of the region’s main sporting events, including the Panam & Parapan Games, Copa Sudamericana, among others.
As a spectacular end to the day’s sessions and one of SPORTEL’s favorites, Javier Tebas, the legendary president of LaLiga, will give a speech and interview about the latest news from the Spanish competition. Don’t miss this enlightening session!
Wednesday, May 15
Starting on the second day, the focus will be on the Masterclass “New Markets for Live Sports Betting – Opportunities and Challenges”, which will address the rise of sports betting in the US, but also how Latin America offers an attractive market , although regulatory bodies are still cautious in some areas.
Next it will be the turn of Telemetry (Adrien Puente), who presents Fox Sports Argentina and specializes in Formula 1, focusing on analyzing the invisible aspects of the sport. This will be followed by a presentation from TNT Sports (Gustavo Minaker), who will share insights about this global leader in delivering premium sports content.
Moving on to ticket sales, Imply (Tironi Paz Ortiz) and ElevenTickets (Cesar Sbrighi) will share how they are “Sharing future sports experiences” and fan engagement. Continuing the theme, with a new twist, FanXp (Ariel Servetti) will present “Modernizing and Monetizing Stadiums with Betting Companies” and how stadium owners can partner with sportsbooks to increase revenue.
The last Masterclass of the day will end on an explosive note! In collaboration with TNT Sports and with the participation of THE WOMEN’S CUP, CEO (John P Reynal), with more speakers to be announced. “Boom in Women’s Sports: From Audiences to Commercial Properties” will explore how men and women are investing in women’s sports, both regionally and globally, alongside established organizations, and how this is happening in a huge and culturally diverse region like the Americas. .
To end the conference in an innovative and fun way, a selection of SPORTEL newcomers will participate in the “Pitch Perfect” session to present their creative solutions or business models in front of the international jury and participants to see who will be crowned the Pitcher. Perfect. !
Conference sessions will be held in English or Spanish, with simultaneous translation available. The full schedule can be seen HERE.
Editó @_fonta www.zonadeazar.com
