Zona de Azar Argentina – The #LigaProfesional de Fútbol de la #AFA presents Pirelli as Main Sponsor

Argentina.- May 7, 2024 www.zonadeazar.com   The #LigaProfesional de Fútbol de la #AFA presents Pirelli as a new Main Sponsor. The world’s leading technology company for car and motorcycle tires joins the LPF throughout the 2024 Championship in a sponsorship agreement that will count on the support of AFA to carry out actions within the playing field, marketing plans, campaigns of communication and promotions for consumers with unmatched prizes.

The LPF will assist Pirelli as the man of the most popular sport in Argentina to reach even more fans by favoring prizes and promotions.

Claudio Tapia, President of the AFA, highlighted: “The Professional Football League is, without a doubt, one of the most federal leagues in Argentina. With new brand assets, we can today approach more and more each day with our teams and in this way generate links between our Professional League and world-class companies. This agreement with Pirelli strengthens our brand position and confirms the massive reach of our Argentine football throughout the country.

We would like to thank Pirelli for his trust in our ability to deliver valuable experiences and professionalism in helping us carry out our brand plans and understand that Argentine football is a vehicle capable of expanding reach and boosting positions in the market. We congratulate Pirelli as Official Sponsor of the Professional Football League”.

Mauricio Canineo, CEO of Pirelli Argentina, expressed: “We are very happy with this Sponsor agreement with AFA and its professional league. Football and motorsports have always been in perfect harmony with Pirelli, having a common strategy, passion and performance taken to extreme. We trust that with football we can offer unique and memorable moments to our customers, which are the center of our work and for which we bring security, innovation and high technological content every day.”

Leandro Petersen, AFA Marketing and Commercial Manager, added: “The Argentine Football Association and the Professional League continue to consolidate their leadership position and strengthen ties with the most important brands in each sector. Counting on the support of Pirelli in our Professional League, making our brand assets available, is one of the great objectives that we pursue.

Being able to offer value and enhance the experiences of consumers and clients with Argentine football is without doubt, one of the most highlighted and valued values by Pirelli. We appreciate the work and trust of the brand and we hope to continue incorporating top-level brands into our Professional League.”

Daniel Dable, Marketing Manager of Pirelli Argentina, concluded: “We are happy to have this opportunity to innovate in our way of communicating and reaching our public where they like to be. We understand that, just like motor sports, football is a national passion and is in the hearts of our customers.”

He edited @_fonta www.zonadeazar.com