Zona de Azar Brasil – Discover the Essential Soft Skills to Thrive in Affiliate Marketing

Brazil.- September 11, 2024 www.zonadeazar.com To work successfully in any field, a person needs to have a specific set of technical and interpersonal skills, and affiliate marketing is no exception.

However, in the era of rapid AI development and its widespread implementation, technical skills are increasingly taking a backseat. Interpersonal skills, on the other hand, are only gaining relevance.

This trend has not escaped 1win Partners. We are ready to tell you all about soft skills.

Before that, follow us on social media so you don’t miss anything happening in the world of iGaming and Affiliate Marketing – Instagram, Telegram, YouTube, and Threads.

What are hard and soft skills?

As you may already know, hard skills are a person’s professional abilities that can be measured with greater or lesser precision. For example, knowledge of programming languages or specific software.

Soft skills, on the other hand, cannot be touched or measured because they relate to a person’s qualities as an individual. For example: empathy, creativity, stress resistance, etc.

As we mentioned earlier, in the era of widespread adoption of artificial intelligence, hard skills are gradually losing their relevance. AI can now perform complex calculations, make analyses, write code, and that’s just a small part of its capabilities. But, for example, artificial intelligence is still not capable of establishing communication in a team or conducting negotiations.

Of course, this does not mean that technical skills are unnecessary. Just as designers are valued for their ability to work with graphic editors, an affiliate marketer who has never seen an ad platform is unlikely to be hired.

But the reverse is also true: no matter how good you are at running ad campaigns, if you are not an engaging person, it will be difficult to get a job offer.

Edited by: @_fonta www.zonadeazar.com