Zona de Azar Brasil – Draftkings Closes Betting and Fantasy Sports Association with the WNBA

Brazil.- July 23, 2024 www.zonadeazar.com DraftKings has signed an agreement to become the official sports betting and daily fantasy sports partner (DFS) of the National Women’s Basketball Association (WNBA).

Through this association, the company acquires the intellectual property rights (IP) of the league and exclusive access to marketing, activation and hospitality opportunities.

In this way, DraftKings will use official data from the WNBA and will have greater visibility on the league’s digital and linear media platforms.

Lisa Leslie, member of Naismith’s Baloncest Hall of Fame and DraftKings ambassador, expressed her enthusiasm for the association.

“Working alongside DraftKings and the WNBA, I’m excited to see how these innovative brands come together to further increase the enthusiasm and visibility of women’s sports.

The WNBA is rapidly expanding its reach and DraftKings has an incomparable ability to generate greater fan participation. I hope to see DraftKings improve the experience of WNBA fans in this record-breaking season.”

WNBA

DraftKings’ commitment to league expansion

Matt Kalish, president of DraftKings North America, commented on the positive impact of the WNBA on the world of sports.

“The WNBA has experienced tremendous growth and is a shining point in the world of sports. We are proud to support the league and its efforts by continuing to grow the game.”

Kalish added: “It’s a priority for us to offer the most attractive WNBA content on DraftKings platforms. Through our collaboration with the WNBA this season, we can improve the experience for millions of our customers and WNBA fans.”

Ultimately, this association reflects the commitment of the sports company to support and promote the growth of women’s sports, offering fans an improved and more interactive experience.

Edit: @_fonta www.zonadeazar.com