Zona de Azar Brasil – EstrelaBet Launches Campaign “If There’s a Hit, There’s Estrela”

Brazil.- September 13, 2024. www.zonadeazar.com EstrelaBet has launched the campaign ‘If There’s a Hit, There’s Estrela,’ referring to its sponsorship of the musical reality show “Estrela da Casa” by Globo.

The campaign, produced by the agency Druid, will be featured on major open and cable TV channels. Additionally, it will include activations on digital channels, out-of-home (OOH) media, and through influencers.

“We emphasize these moments we provide on our platform by offering entertainment. Music is already part of our brand strategy,” said Loreta Caporrino, Head of Branding at EstrelaBet, noting that the campaign brings fun and excitement to various moments of people’s daily lives.

‘If There’s a Hit, There’s Estrela’ Campaign by EstrelaBet on YouTube

EstrelaBet highlighted that the campaign captures the essence of the fun the brand provides – “vibrant and joyful” – and was divided into two videos.

The first part of the video, titled ‘If There’s a Hit, There’s Estrela,’ offers “a preview of the jingle and the central concept of the hit,” stated the online betting platform. According to Caporrino, the message conveys that “where there is a hit, success, fun, and excitement, there is EstrelaBet.”

The second video features dancers and influencers Os Quebradeiras and Aline Maia, taking the concept of the hit to a new level.

The campaign also offers various promotions and benefits to EstrelaBet players, including cash bonuses, weekly prizes, and bonus spins.

Edited by: @_fonta www.zonadeazar.com