Zona de Azar Brazil – Brazil: Betano Expands Sponsorship in Women’s Football

Brazil.- July 22, 2024 www.zonadeazar.com Betano became a sponsor of the women’s football championship broadcasts on Globo. The media group holds the broadcasting rights for the Brasileirão Feminino, with broadcasts on open and pay TV, in addition to the Campeonato Paulista.

The betting platform will be present at both tournaments.

On Globo broadcasts (open TV), women’s football competitions already feature Haleon and Betano on Globo, in addition to Haleon and Bradesco on Sportv. The state of São Paulo has Petrobras and Betano as supporters.

Betano even signs a partnership with CBF

With this new partnership, the company further expands its presence in football sponsorship. Recently, the brand was present in the Conmebol Copa América campaign, and at Euro 2024, both shown on Globo.

His work went beyond broadcasts. Betano became a partner of the Brazilian Football Confederation (CBF) by acquiring the naming rights for the Brazilian Championship. Therefore, until the end of the year the Brazilian men’s championship will be renamed “Brasileirão Betano”.

Furthermore, since 2023, the brand already had the naming rights for the Copa do Brasil. Therefore, the bookmaker’s presence on several fronts of national football reflects the strategy of consolidating its brand in the most popular sport in the country.

Therefore, supporting women’s football is just another important step to promote the sport and attract new audiences to sports betting.

Brazilian women’s football

It is worth noting that Corinthians is the current Brazilian women’s champion and leads the competition this year. The team lost coach Arthur Elias, who took over the Brazilian women’s team.

Therefore, the former commander of the ‘Brabas’ will be in charge of the only Brazilian team in the Olympic football tournament, in Paris. The men’s team, current two-time champion, failed to qualify and did not fight for gold this time.

Edit: @_fonta www.zonadeazar.com