Zona de Azar Brazil – Brazil: Betnacional Reinforces Responsible Gaming

Brazil.- September 19, 2024 www.zonadeazar.com Betnacional, an online betting platform, is undergoing a rebranding process to update the brand’s visual identity.

The company stated that it aims to reflect Betnacional’s innovation and represent modernity to its bettors. The new visual identity film premiered on Sunday, the 15th, on the online betting platform’s social media channels.

Betnacional’s new visual identity was developed by Gad, a branding and design consultancy. According to the online betting platform, the brand repositioning aims to reinforce that Betnacional is a “space of entertainment, responsibility, and trust.”

“We believe that our new visual identity perfectly reflects who we are: an innovative brand connected to Brazilians’ passion for sports and entertainment,” said João Studart, CEO of Betnacional.

The new campaign includes exposure on advertising boards in Brasileirão stadiums, radio ads, urban furniture pieces, as well as content for proprietary social media channels, events, and other activations.

“We want to continue offering the best experiences for our users, always with responsibility and the spirit of trust that defines us,” added the CEO.

The advertising campaign was developed by Lean Agency, an advertising and marketing agency, and focuses on responsible gaming. The video also featured three Brazilian Olympic champions – Bia Souza (judo), Duda Lisboa, and Ana Patrícia Ramos (beach volleyball) – as the protagonists.

“A different approach, a new face, and this new moment calls for a new brand. Betnacional, a different kind of bet. The bet for Brazilians,” Betnacional highlighted in the video for the new campaign.

Edited by: @_fonta www.zonadeazar.com