Zona de Azar Brazil – Brazil: Betting Companies’ Sponsorships for Football Clubs Exceed R$ 550 Million
Brazil.- December 17, 2024 www.zonadeazar.com The Série A clubs of the Brasileirão will receive R$ 550.7 million in main sponsorships from betting companies (bets) this year alone.
This amount is more than double the R$ 209 million invested in 2023 for having their brands displayed on players’ uniforms. The data comes from financial reports and official announcements made by the teams when closing funding agreements.
Football teams sponsored by betting companies
Flamengo holds the largest contract, receiving R$ 105 million from Pixbet. Next, Corinthians secured R$ 102 million with Esportes da Sorte. These two clubs top the sponsorship list, reflecting their popularity and influence in Brazilian football.
Vasco ranks third, with a sponsorship of R$ 70 million from Betfair. São Paulo and Fluminense are also among the main beneficiaries, with contracts worth R$ 52 million and R$ 42 million, respectively, both signed with Superbet. Cruzeiro, in turn, displays Betfair’s logo for R$ 40 million.
In total, 15 Série A teams have betting companies as their main sponsors. Palmeiras, for instance, has a R$ 100 million agreement with Sportingbet, though this amount is allocated for 2025, indicating a long-term financial plan.
Botafogo, which won both the Libertadores and the Brasileirão, features Parimatch on its jersey this year for R$ 27.5 million. This sponsorship reflects the club’s recent success and its ability to attract major investors.
This increase in sponsorships highlights the growing influence of betting companies in Brazilian football. The significant funds from these agreements allow clubs to invest in their squads, improve infrastructure, and enhance competitiveness on both national and international levels.
Finally, the presence of betting brands on uniforms serves as a marketing strategy aimed at boosting visibility and brand recognition in the Brazilian market.
Edited by: @_fonta www.zonadeazar.com
