Zona de Azar Brazil – Brazil: CONAR Signs an Agreement with Betano, Caesars and Rei do Pitaco

Brazil.- May 28, 2024 www.zonadeazar.com The National Council for Advertising Self-Regulation (CONAR) has signed an adhesion agreement with three major betting companies: Betano, Caesars and Rei do Pitaco.

With this initiative, these companies join the entity and formalize an alliance to maintain ethical communication and good practices in the betting sector.

“The formal adherence of bookmakers to the ethical standards practiced by Conar is an especially positive sign. This demonstrates the rapid maturity and commitment of this important advertising segment to consumers, through responsible advertising,” said Sergio Pompilio, president of Conar, in an official statement.

Betting houses join CONAR

Since last year, when the Chamber of Deputies and the Senate began to discuss the regulation of betting in Brazil, Conar has been committed to defining clear rules for the communication and promotion of brands in this segment.

At the beginning of this year, shortly after the sanctioning of the regulations on betting activities, Conar published Annex X, which is a set of rules aimed at advertising by betting platforms.

According to the entity, Annex X “presents a set of rules based on the main international references. It is a guide according to each advertising format and has the central purpose of improving the commercial communication environment in the betting segment.”

The incorporation of the first betting houses marks an important step. The entity recalls the agreement signed in 2023 with the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR).

“Annex X” Guidelines

This movement involves:

Preparation of guidelines for sectoral communication.
Creation of advertising actions to increase knowledge and compliance with the rules.
Attention to consumer complaints.
Monitoring and analysis of consultations on advertising by the CONAR Ethics Council.
In addition, other steps are planned, such as evaluating the level of compliance with the rules and maintaining permanent contact and cooperation with the activity’s regulatory authority.
The objective is to ensure that advertising in the betting sector is always ethical and responsible.

With these measures, CONAR seeks to consolidate a more transparent and reliable advertising environment, promoting consumer protection and the integrity of the betting market in Brazil.

Edited by @_fonta   www.zonadeazar.com