Zona de Azar Brazil – Brazil: “How to Win in Brazil’s Regulated Market”

Brazil.- September 10, 2024 www.zonadeazar.com OpenBet has published a comprehensive whitepaper on Brazil’s regulated online betting and gaming market, highlighting how adapting strategies to local market preferences is essential for operators’ success.

The report offers exclusive data analysis and projections provided by H2 Gambling Capital (H2GC) to describe Brazil’s current and future market landscape. The whitepaper includes valuable insights and expert opinions from OpenBet executives, focusing on key areas critical to success, such as Brazil’s unique market characteristics, regulatory compliance, and strategies to gain a competitive edge.

Amid strict regulations focusing on responsible gaming, the whitepaper emphasizes the crucial role of advanced compliance tools, such as Neccton’s player protection technology and OpenBet Locator™ geolocation software. These advanced and robust solutions are essential for operators not only to meet rigorous regulatory standards but also to protect players and ensure accurate geolocation compliance.

Key findings from the whitepaper titled “How to Win in Brazil’s Regulated Market” include:

• Implementing scalable, flexible, and precise geolocation technology is essential to comply with Ordinance No. 722, ensuring customers are accurately tracked and remain within the authorized betting zone.
• The scalability of sports betting platforms will be a critical operational challenge in Brazil, as the large number of potential bettors requires infrastructure capable of handling high traffic without compromising performance.
• Sports betting is expected to generate 55% of the GGR for online betting and gaming in 2025, followed by slots, which are projected to capture 27% of the market share, according to H2GC projections.
• H2GC also suggests that Brazil’s online betting market is expected to reach $10 billion USD (47.2 billion BRL) in GGR by 2029.
• It is estimated that Brazil will have 39 million active online betting and iGaming accounts by 2026, with an average gross gaming revenue (GGR) per account of $133 USD (745 BRL), according to H2GC.
• Soccer is the most popular betting product in Brazil, accounting for 86% of the market’s GGR.

To download the whitepaper, visit: https://www.openbet.com/how-to-win-brazils-regulated-market

Edited by: @_fonta www.zonadeazar.com