Zona de Azar Brazil – Brazil: Manchester City Announce Global Partnership With Betway
Brazil.- July 30, 2024 www.zonadeazar.com Manchester City have announced a new global partnership with online betting and gaming brand Betway . The collaboration comes as part of the club ’s pre-season tour of the United States .
To celebrate the deal, key figures from Manchester City and Super Group will participate in the iconic NYSE bell ringing ceremony .
Ferran Soriano, CEO of City Football Group , and Neal Menashe, CEO of Super Group , will be present for the event. This symbolic act thus marks the beginning of a significant partnership between the two organizations.
Betway and Manchester City partnership details
From the 2024/25 season, Betway will become the Official Global Betting Partner of Manchester City . This deal is in addition to Betway ’s extensive sports sponsorship portfolio , which already includes teams from the Premier League , La Liga , NBA and more.
Ferran Soriano, CEO of City Football Group , said: “We are delighted to announce Betway as our Official Global Betting Partner today.”
“As a globally recognised brand, Betway has a strong pedigree and track record of working with high-profile brands in the sports space and we look forward to working together throughout the partnership.”
Neal Menashe, CEO of Super Group , commented: “We are absolutely delighted to become the Official Global Betting Partner of Manchester City.
This deal cements our place in the highest tier of Premier League partners, ensuring our Betway brand reaches fans in every corner of the globe.”
Responsible gaming
During the partnership, Manchester City and Betway will collaborate on a series of activations and create exclusive content opportunities. The brand will also feature across digital assets and at the English club’s stadium.
Additionally, Betway will provide in-depth, industry-leading training on relevant codes of conduct relating to betting integrity and responsible gambling to all City players, coaches, managers and staff .
Ultimately, this complements the club’s ongoing work in supporting players and staff in this area.
Editó: @_fonta www.zonadeazar.com
