Zona de Azar Brazil – Brazil: Palmeiras Establishes Parameters for Sponsorship Agreement

Brazil.- August 22, 2024 www.zonadeazar.com Palmeiras, through its marketing department, has initiated the bidding process for selecting its new master sponsorship agreement, which will take effect starting next season.

With the current contract with Fam and Crefisa, companies owned by president Leila Pereira, ending at the end of this year, the club aims to have a clear decision by October.

Palmeiras has decided to follow corporate bidding parameters, known as the “bidding process,” which can be defined as an invitation to submit an offer.

The process will be characterized by confidentiality, fairness, and avoiding a public auction. Additionally, each interested company will have to make its proposal based on its own evaluations to determine the value and structure of its offer, rather than using the values offered by others as a reference.

The proposals will be reviewed by a few professionals within the club before a decision is made. The only company that will be aware of the competitors’ offers in advance will be Leila Pereira’s holding company. This is not due to her position, but because of the existing agreement.

As the current sponsor, paying R$ 81 million annually, the company has the right to match the offer selected by the club’s management.

Editó: @_fonta www.zonadeazar.com