Zona de Azar Brazil – EstrelaBet Acquires Naming Rights for a Space Near Beira-Rio

Brazil – November 14, 2024, www.zonadeazar.com On November 11, EstrelaBet announced it had acquired the naming rights to a new space near the Beira-Rio Stadium, home to Sport Club Internacional, one of the biggest soccer teams in Rio Grande do Sul.

The new space, now named Confraria EstrelaBet, belongs to Rádio Inferno, a channel dedicated to Colorado fans.

“We have a solid partnership with Inter. We were very warmly received by the club and its supporters, which makes us want to be even closer to the institution,” said Loreta Caporrino, Head of Branding at EstrelaBet.

The venue will be open to the public and will feature food truck options, open service for guests, a pool table, a big screen, and parking. Additionally, for Inter fans, the Confraria EstrelaBet will be located right across from Beira-Rio.

“We support men’s football, women’s football, and Beira-Rio. Now, we’ve closed a new agreement with Rádio Inferno, which produces content 100% dedicated to the Colorado audience,” Caporrino added.

For her, the goal of EstrelaBet’s partnership with the radio is “to strengthen the relationship with fans, partners, and sports influencers through a place that provides a complete experience on game days.”

EstrelaBet in Rio Grande do Sul: partnership with Internacional

In 2022, EstrelaBet signed a sponsorship agreement with Colorado. Currently, the brand appears on the back hem of the men’s team’s jersey. Additionally, EstrelaBet became the main sponsor of Inter’s women’s team. The new collaboration is valid until 2026.

EstrelaBet also has a partnership with the stadium, recently announced by the company. The five-year contract grants the operator rights to use a private suite and central seats, as well as to create social media content for the stadium and display the brand on panels and signs inside Beira-Rio.

Editor: @_fonta www.zonadeazar.com