Zona de Azar Brazil – “iGaming.com” Arrives in Brazil to Recommend Online Sites

In this scenario, iGaming has just arrived in Brazil, a recommendation platform for online sites with more than 10 years in the global market.

Founded in 2011 in Bulgaria, iGaming brings together a group of experts with experience in the online betting sector. The company’s mission is to help bettors find the best website options. Today, iGaming has more than 300 employees worldwide.

With a strong presence in major markets such as Germany, the UK, Spain, and Italy, the company saw the need to support millions of consumers now entering the world of internet betting in Brazil. Lutz Bornschein, founder of the company, has been in the online gaming industry since 2011. Together with his team, he sees Brazil as a gateway for iGaming into the Latin American market.

Why has iGaming come to Brazil?

Brazil is already among the largest online betting markets in the world, and projections indicate continuous growth. According to data from Strategy& Brazil, only in 2023, companies in the sector earned between R$ 60 and R$ 100 billion in the country, which corresponds to almost 1% of Brazil’s GDP.

In this context, iGaming.com understands that a rapidly expanding market must be careful to educate new consumers. That’s why the platform already provides detailed and transparent analyses of the best online sites available in Brazil.

This concern aligns with the practices advocated by the Brazilian Institute of Responsible Gaming (IBJR). According to the IBJR, it is the responsibility of market players to educate bettors about the strategies, risks, and probabilities involved in online betting. And this is exactly what iGaming aims to do through its analyses.

How does iGaming evaluate online games?

iGaming’s process for analyzing online sites is very thorough. Platform experts analyze at least eight criteria to reach a final score for each evaluated website.

Here are the key criteria:

• Operating license: a secure betting site must be duly authorized by a competent body responsible for its oversight;
• Payment methods: ease of deposit and withdrawal is a very important factor for consumers. Today, in Brazil, PIX is the most used method;
• Fair payouts: platforms must be transparent in terms of payouts and conduct operations fairly;
• Responsible gaming: to be among the best online sites, a site must adopt responsible gaming practices, protecting its consumers;
• Good promotions: all online betting sites offer bonuses, but some are better than others, not only in terms of value but also in accumulation criteria;
• Reliable providers: the best online sites feature games developed by top global providers, such as NetEnt, Evolution, Microgaming, and others;
• Customer support: how each site responds to its consumers is very important in iGaming’s analyses. Contact must be quick, clear, and efficient;
• Mobile usability: most online bettors today use their phones to access platforms. The best sites must follow the “Mobile First” rule, meaning the design is primarily created for those playing on a smartphone.

With a detailed analysis of each of these factors, iGaming’s team of experts can give Brazilian consumers a clear picture of the country’s online site landscape.

The new online betting legislation in Brazil

In 2024, Brazil leads the global ranking for online betting growth. While more than 22% of Brazilians have reported betting up until 2024, the sector’s legislation in the country is undergoing a year of changes and adaptations.

This is because the new betting law (14.790/2023), approved in December 2023, set the end of this year as the deadline for companies in the sector to obtain their operating licenses in the country.

As of January 1, 2025, only properly authorized companies that meet all the requirements established by the Federal Government, and of course, pay taxes related to the activity, will be able to operate betting sites in Brazil.

These are the main obligations of licensed platforms:

• Obtaining a license worth R$ 30 million;
• 12% taxation on the total amount collected;
• A Brazilian partner holding at least 20% of the capital;
• Security, monitoring, and inspection requirements;
• Socially responsible advertising.

To date, almost all the major online betting platforms operating in Brazil have already started the licensing process. The trend is that, starting in January, the number of websites operating in the national market will decrease significantly. While companies are still operating under international licenses, iGaming shows on its platform which institution is responsible for licensing each one.

iGaming’s team in Brazil works remotely

All iGaming employees responsible for the platform launched in Brazil work remotely. The company has employees spread across the globe, most of them located near its offices in Berlin and Varna.

On its website, the company posts remote and hybrid job openings for different markets, and even has an option for those who want to apply for jobs that “don’t exist yet.” iGaming has more than 300 employees, content available in 80 countries, and has published over 1,500 reviews of online sites.

Edited by: @_fonta www.zonadeazar.com