Zona de Azar Brazil – The Growth of Online Betting in Brazil Exceeds investments in the Stock Market

Brazil.- May 3, 2024 www.zonadeazar.com  In a scenario where the majority of the population still does not invest, online betting is consolidating itself as the most popular activity, even surpassing investments in the Brazilian Stock Market.

According to research by the Brazilian Association of Financial and Capital Market Entities (Anbima), around 22 million Brazilians, corresponding to approximately 14% of the population, made at least one online bet in 2023.

This figure represents seven times more than the number of Brazilians who invested in stocks in the same period.

But why has online betting become so popular?

Quick profits and high returns: The main motivation for online betting is the possibility of making money quickly and with high returns. This appeal is even greater in times of financial need, when 40% of bettors look for this alternative.
Fun and excitement: In addition to the possibility of winning, online betting also offers fun (26%) and excitement of betting (25%), becoming a form of entertainment for many Brazilians.
Accessibility: The opportunity to bet small amounts (20%) and the ease of use of applications (11%) also contribute to the popularity of online betting, making it accessible to a wider audience.

Who are online bettors?

Anbima research profiles online gamblers in Brazil and reveals that:

Men (19%) are more likely to gamble than women (10%).
Investors (16%) are also part of the public that gambles online, seeking to diversify their applications.
Classes A/B (17%) lead the acceptance of bets, followed by classes C (15%) and D (10%).
The age group with the highest prevalence of online gamblers is 16 to 27 years old (29%), followed by 28 to 42 years old (18%), 43 to 62 years old (6%) and 63 years old and more (4%).

Investment alternatives besides online betting

For those looking for investment alternatives with lower risk and long-term return potential, the research highlights other options available on the market, such as:

Investment funds: Diversification and professional resource management.
Fixed income: Predictable income and lower risk.
Stocks:  High potential returns, but with higher risk.

According to the study, online betting can be considered a form of entertainment and even a source of income for the population.

But it’s crucial to be cautious and responsible. After all, this activity is exclusive for those over 18 years of age in the national territory. Source

Edited by @_fonta   www.zonadeazar.com