Zona de Azar Israel – Optimove: 8 Tips for Sportsbooks to Leverage Super Bowl Bettors

Israel.- November 26, 2024 www.zonadeazar.com Strategies to identify and nurture high-value players during the biggest betting event of the year. Take your customer segmentation to the next level with our advanced guide Download Now

Research reveals that the NFL is the most popular sport to bet on in the U.S. Data shows that 81% of U.S. sports gamblers bet on the NFL, compared to 54% for basketball and 44% for Major League Baseball.

Optimove Insights revealed that the average daily bet amount per player (bettor) on playoff games was 26% less than it was during regular season games. And the average bet amount Super Bowl game day was 50% (half) of the regular season.

Compared to the regular season, there were 119% more players (bettors) in the playoffs and 228% more for the Super Bowl.

The Optimove Insights’ Player Data shows that the volume of bets increases as the average bet amount declines based on the importance of the game. It indicates that sportsbooks can use this spike in player activity to plan their marketing efforts.

Additionally, the timing is ideal for sportsbooks, as the NFL season concludes just one month before March Madness (NCAA Basketball Tournament), followed by MLB Opening Day in April and later the NBA Playoffs. This progression creates a seamless opportunity to retain and transition Super Bowl bettors into ongoing engagement across multiple sports.

The Super Bowl isn’t just a peak event—it’s a chance to turn new players into VIP players.

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8 Tips for Sportsbooks to Leverage the Super Bowl and Find New Super Users

Design promotions that encourage sustained engagement beyond the Super Bowl rather than “one-and-done” participation.
Instead of offering overly generous bonuses (read our series on optimizing Generosity) or risk-free bets that attract opportunistic players create tiered incentives (e.g., “Bet on the Super Bowl and unlock exclusive March Madness rewards”) to encourage a second and third bet.
Focus on offers tied to achievable milestones, such as placing bets across different sports or returning for upcoming events like the NBA Playoffs or MLB Opening Day.

2. Personalized Marketing Campaigns

Use historical betting data to segment players and send personalized marketing campaigns tailored to their preferences, such as betting styles (spread, prop bets, etc.) or preferred sports.
Highlight upselling opportunities, like cross-promoting March Madness to NFL bettors with personalized messaging.

3. Exclusive Super Bowl Experiences

Create unique experiences such as VIP watch parties, premium live-streaming access, or live betting tutorials tailored for new bettors.
Use these experiences to build trust and foster loyalty among potential high-value players.

4. In-Play Betting Promotions

Encourage engagement during the game with dynamic, time-sensitive promotions for live betting.
Offer real-time push notifications for trending bets, odds boosts, or player-specific props to increase the likelihood of repeat engagement.
Highlight that new players who engage in in-play bets are more likely to evolve into VIP players.

5. Focus on Prop Bets and Casual Players

The Super Bowl attracts a diverse audience, including casual bettors. Promote fun, easy-to-understand prop bets, such as halftime show outcomes or coin toss results, to engage beginners.
Follow up with these players to guide them into deeper engagement with the platform by showcasing more strategic betting options.

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6. Identify Potential High-Value Players

Use AI and analytics to monitor Super Bowl betting activity and identify patterns in new players that align with high-value bettors, such as bet frequency, diversity of bets, or higher-than-average deposits.
Develop targeted VIP onboarding strategies for these players after the event.

7. Retention Strategies Post-Super Bowl

Launch retention campaigns immediately after the Super Bowl, offering exclusive promotions for March Madness and/or the NBA/NHL regular season.
Create loyalty programs that reward Super Bowl players for continued activity across other sports seasons.

8. Track Cross-Season Engagement

Build campaigns that transition Super Bowl bettors into March Madness, MLB Opening Day, or NBA Playoff bettors.
Offer incentives for multi-sport activity, such as tiered loyalty rewards, to encourage sustained participation across seasons.

In Summary

By focusing on thoughtful, well-targeted offers and strategies that encourage sustained engagement, sportsbooks can transform the Super Bowl spike into a foundation for building long-term relationships with new players.

For more insights on turning Super Bowl bettors into super players, contact us to Request a Demo.

Jeff Laniado

Jeff Laniado has led iGaming sales for Optimove in the US and Canada for over four years, working with top operators in sports betting, iCasino, DFS, sweepstakes, and lottery. He is responsible for managing many of the US-focused iLottery partnerships. Jeff has more than a decade of experience in sports, gaming, and promotional marketing strategy and sales.

Editó: @_fonta www.zonadeazar.com