Zona de Azar Malta – Betegy Signs Pan-German and Austrian Deal with Tipico

Malta.- December 01, 2021 www.zonadeazar.com Betegy, the leading sports data and automated content provider, has taken its innovative full-service marketing solution live with leading German operator Tipico, in a move that will further enhance the operator’s retail delivery.

The deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail estate, including self-service betting terminals, display screens and more, totalling thousands of contact points for customers.

All displays will be controlled via a singular Betegy-constructed platform, which allows Tipico to instantly generate and adjust all visual content and therefore engage players more than ever before.

Thanks to Betegy’s award-winning technology, Tipico can take the next step forward in its retail marketing operations across its 1200+ German and Austrian betting shops, with the deal marking the latest in a series of partnerships between Betegy and Tipico.

Commenting on the deal, Alex Kornilov, CEO at Betegy, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.”

Kajetan Strini-Brown, Head of Acquisition Marketing at Tipico added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts.

“Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results!”

Edited by: @_fonta  www.zonadeazar.com