Zona de Azar Malta – Premier Padel Announces Betsson as Global Betting Partner

Malta.- 4th September 2024 www.zonadeazar.com Premier Padel, the leading official professional padel tour worldwide, and Betsson, the leading sports betting operator, have announced a new global betting sponsorship.

As part of this multi-year agreement, Betsson aims to be a dedicated sponsor, not only offering a wide range of padel betting options but also enhancing the overall experience.

The new partnership will enhance the experience for fans of the Qatar Airways Premier Padel Tour, with Betsson providing competitions, exciting new content, and insights around the top players on the circuit, as well as ticket sales and VIP experiences during Premier Padel tournaments.

Rob Mitchell, Commercial Director of Premier Padel, said: “We are delighted to welcome Betsson as our new official betting partner for the coming years. This is an exciting time for Premier Padel. We are constantly looking for ways to grow the sport globally and make it more engaging and interactive for fans, both on and off the court. Our new partnership with Betsson will bring new audiences to Premier Padel tournaments, and fans will experience new insights and updates about the players and the tournaments.”

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented: “We are probably the most dedicated betting company to padel. We have extensive experience in sponsoring tournaments and offer one of the most comprehensive odds ranges in the industry. Not to mention that many Betsson employees are devoted padel players. Now we are taking it a step further by becoming sponsors of the world’s most important tournament, and we are honored and excited to contribute to the growth of this sport.”

Betsson has been actively involved in padel for many years, including various partnerships, ambassadors, and sponsorships of FIP tournaments, along with initiatives to increase interest in the sport by launching the “Betsson Padel Tour,” a national amateur tour in Sweden.

Betsson also sponsored the Mar del Plata Premier Padel P1 in Argentina earlier this year.

Premier Padel is committed to delivering a unified global tour with the best players in the world to new audiences and countries worldwide. Betsson is the latest key strategic partner of Premier Padel, joining Qatar Airways, Red Bull, Wilson, MejorSet, Mondo, Bullpadel, and Playtomic to support its development and expansion, offering fans and players unique cross-platform experiences through padel.

Edited by: @MaiaDigital www.zonadeazar.com