Zona de Azar Malta – SOFTSWISS: Affiliate GGR Doubles in the First Half of 2024

Malta.-  12 de Agosto de 2024 www.zonadeazar.com Affilka by SOFTSWISS is now present in over 375 brands, thus demonstrating stable growth in the first half of 2024 compared to the same period in 2023.

Analysis of the product’s financial metrics reveals that affiliates ’ Gross Gaming Revenue (GGR) doubled during this period.

Furthermore, the  value of player deposits  increased by  2.3 times , and  affiliate payouts  demonstrated a year-on-year growth of almost  60%  in the first half of the year.

The rising metrics indicate the growing impact of affiliate marketing, which is expected to gain even more demand with the development of iGaming . Recent trends in affiliate marketing include performance-based commissions, an increasing focus on influencer relationships, and the impact of AI.

Affilka’s high degree of customization and ease of use, combined with personalized features and intuitive design, resonate with users and enhance the affiliate experience

New Affilka by SOFTSWISS affiliate accounts and player registration

In the first half of 2024, more than  65,000 new affiliate accounts  were registered, accounting for almost  a quarter  of all accounts on the platform. This figure increased by  50.9%  compared to the first half of the previous year.

New player registrations grew   by  77%  in the first half of 2024 compared to the same period last year. In absolute terms, the metric surpassed  17.9 million  during the period analyzed. The  number of unique clicks on referral links  surpassed  965 million , remaining relatively unchanged compared to the same period last year.

Anastasia Borovaya, Director of Affilka by SOFTSWISS highlighted:

“Recognizing the vital role affiliate marketing plays in succeeding in the rapidly changing iGaming landscape , we strive hard to deliver an exceptional service that meets the needs and expectations of our customers.

The current product performance reveals steady and continuous growth that highlights our dedication to innovation and enriching the user experience.”

The first half of the year brought extraordinary recognition for the Affilka by SOFTSWISS team.

Finally, the product took home the Affiliate Software Vendor award at the esteemed EGR B2B Awards 2024. Asian gaming stakeholders recognized the   company’s  affiliate management software as the Best Affiliate Marketing Solution  on the market.

Editó: @_fonta www.zonadeazar.com