Zona de Azar Malta – SOFTSWISS Celebrates 15th Anniversary
Malta.- July 24, 2024 www.zonadeazar.com On July 21, SOFTSWISS, one of the leading software providers in iGaming, celebrated its 15th anniversary in the industry. In commemoration of this milestone, it’s the perfect time to reflect on the advancements made by SOFTSWISS that have revolutionized iGaming.
Introducing Cryptocurrency in Gaming
In 2013, the visionaries at SOFTSWISS were the first to leverage the potential of digital currencies, paving the way for their integration into the iGaming sector.
Recent research shows that cryptocurrency payments represent a long-term trend that profoundly influences the dynamics of online gaming. For instance, in the first quarter of 2014, the total amount of cryptocurrency bets demonstrated a growth of over 20% compared to the previous year.
Building the Richest Game Portfolio
For nearly nine years, SOFTSWISS has been accumulating the largest game portfolio in the industry. Recently, the SOFTSWISS Game Aggregator surpassed 23,500 games from more than 270 distinct providers. Offering exclusive tools for player engagement, the SOFTSWISS Game Aggregator empowers over a thousand iGaming brands.
Elevating Service Standards
SOFTSWISS has built a comprehensive ecosystem of products that allows operators to create an iGaming business of any scale from scratch. The unique combination of technological innovations and exceptional services has enabled SOFTSWISS to gain proven customer recognition.
According to researchers from the world-leading marketing agency Kantar, SOFTSWISS achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.
SOFTSWISS and Industry-Leading Expertise
SOFTSWISS’s deep expertise has allowed it to become a pioneer in conducting comprehensive research across various iGaming verticals. In the past three years, more than 20 industry reports have been published, each generating increasing interest. The 2024 iGaming Trends Report has become the most sought-after, with over 3,000 downloads.
In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director for Latin America. Valuable insights from another highly competitive field, business tips, and advice on Brazilian corporate culture are now available to all iGaming stakeholders.
Revolutionizing iGaming Marketing
SOFTSWISS conducted the vibrant marketing campaigns ‘Bringing the Heat’ and ‘Grab Success’ in 2022 and 2023. Held in Malta, these campaigns made a lasting impact on the demanding iGaming audience and allowed SOFTSWISS to win the “B2B Marketing Campaign” award at the esteemed EGR M&I Awards two years in a row.
Enhancing Player Well-Being
SOFTSWISS’s innovative advancements led to the creation of an automated risk scoring tool. This instrument detects suspicious player activities, setting a new standard for player well-being. The innovation was awarded at the SiGMA Africa Awards in the Responsible Gaming category.
SOFTSWISS and Social Responsibility Promotion
Over the past three years, SOFTSWISS has invested millions of euros in charitable initiatives. In 2024, in response to the most devastating flood in Brazil’s history, SOFTSWISS launched a multi-phase charitable project.
The company provided immediate assistance to affected individuals and organized long-term support for regional recovery. Additionally, SOFTSWISS initiated a unique campaign inviting industry participants to join the effort, which received widespread support from iGaming media.
“These significant evolutionary changes are a credit to SOFTSWISS’s talented experts. Personally, I am immensely proud to have formed an exceptional team,” said SOFTSWISS founder Ivan Montik.
“But despite lacking prior experience in the iGaming sector, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically solid team in the industry,” he concluded.
Editor: @_fonta www.zonadeazar.com
