Zona de Azar Netherlands – iGB L!VE 2024: What Did LinkedIn Say About Day 2?

The Netherlands.- 19th July 2024 www.zonadeazar.com The iGB L!VE expo took place from July 17 to 18 at RAI Amsterdam.

This major event brought together over 10,000 top affiliates, providers, and operators in the industry to drive the future of igaming business.

A Hub of Innovation and Networking

The event is a melting pot of innovation, offering attendees the chance to connect with experts in strategy development for new markets, reduce advertising spend, and stand out in a competitive environment.

Attendees can expect to develop key relationships to enhance their product and game development efforts, explore new verticals and markets, and discover new traffic sources that can elevate their business to new heights.

iGB L!VE Pulse – Day 2: Conference Summary

10:20 – 10:25
Welcome to iGB L!VE Pulse – Day 2
The Pulse Theatre H9 – 01
Stephen Carter, Head of Affiliate Content – Clarion Gaming

10:25 – 10:45

Parasites and Priorities: State of the Nation on Google
The Pulse Theatre H9 – 01
With Google’s March core update promising to reduce “unhelpful” content by 40%, learn about the impact on search results for regulated industries and what you need to do to protect your online presence.
Sean Bianco, Co-Founder – Gain Changer

10:45 – 11:25
Surviving the Search Bar Squeeze: What’s Next for Traffic Gen
The Pulse Theatre H9 – 01
Google may be changing the rules, but for iGaming, that’s far from the only concern. From domination by big publishers to user-generated search results, the available space for websites is shrinking.
Mariya Hammer, Director of Marketing – Medier Agency
Lee-Ann Johnstone, CEO – Affiverse
Martin Calvert, Marketing Director – ICS-digital
Darren Colebrook, CEO – Acroud Media
Iryna Mohylnytska, COO – PIN-UP Traffic

11:25 – 11:45

Once Upon a Time in Hollywood: Transforming Sports Betting in the Age of New Media
The Pulse Theatre H9 – 01
Think back to the golden era of entertainment, when the MGM lion roared both on the Vegas strip and on the silver screen. Fast forward to today’s digital era of entertainment and discover how the magic transforms in the realm of sports betting.
Travis Geiger, CXO & Co-Founder – WagerWire

12:00 – 12:20
SEO Criminal Minds: Evading E.E.A.T
The Pulse Theatre H9 – 01
SEO is always trying to trick the SERP game and twist the rules on what’s black, white, or grey. From Reddit to Quora forums, LinkedIn to hidden gems, how easy is it to evade E.E.A.T?
Luís Portela de Carvalho, Partner – Lektou
Craig Campbell, SEO Trainer & Consultant – Craig Campbell SEO

12:20 – 13:00
Scaling Up and Scaling Out: Geographic Expansion, Lead Gen, and Other Avenues for Growth
The Pulse Theatre H9 – 01
The world of affiliate marketing is constantly evolving. Staying ahead is essential for success, whether you’re starting a new affiliate business or looking to optimize your existing strategy.
Claus Jansson, Director International Expansion – Estrela Bet
Isabel Hale, Director of Sales – Europe, Growth Markets and Esports – Better Collective
Vasilii Gamov, CEO – Peaky Ads
Liliana Almeida, Head of Brand & Communications – Clever Advertising
Richard Dennys, CEO – Game Lounge

14:00 – 14:20
Building the iMDB of Online Slots: How to Stand Out in a Crowded Affiliate Market
The Pulse Theatre H9 – 01
The importance of having strong differentiation in your product has never been more crucial for an iGaming affiliate. With so many brands vying for attention, and the largest players in the industry, how can you stand out?
Viorel Stan, CEO – GSH Online Media

**14:20 – 15:00
Ctrl + Z: How to Attract, Motivate and Retain the iGeneration?
The Pulse Theatre H9 – 01
As player profiles evolve, so too do the affiliates required to engage them. With the clash between some company cultures and the expectations of Gen Z, how should your business balance this dynamic?
Daniel Kleiner, Editor – iGBAffiliate.com
Nicola Graf, Head of People Experience – Spotlight Sports Group
David da Silva, CEO – Easyodds
Sophie Hodgson, COO – Blexr
Simon Pilkington, Managing Director and Director – Best Betting Media / Wander
Rita Mendes, People and Culture Manager – Alts Digital

15:15 – 15:35
Not Just Brazil: The Essentials for Targeting Links in Spain and LatAm
The Pulse Theatre H9 – 01
If you ever find yourself asking “What’s my LatAm Strategy?” or “Why can’t we just do what worked in Spain?” stop now! That killer idea that worked in Argentina is most likely going to fizzle in other markets.
Lau Miguez, Freelance International Digital PR

15:35 – 16:15
The Rules of Engagement: How Should Affiliates Respond on Player Protection?
The Pulse Theatre H9 – 01
Many countries, including Denmark, France, Italy, and Greece, have introduced new rules for affiliates, streamers, and influencers. Beyond knowing what to do to stay compliant, how should they respond to these new regulations?
Brean Wilkinson, Director of Governmental Affairs – Rightlander
Savvas Iliopoulos, Responsible Gaming and Player Protection Expert – OPAP
Dijana Radunovic, General Manager – AskGamblers
Miruna Pandele, Head of Affiliates – Satoshi Gaming Group
Floris Assies, Founder & CEO – BetterWorld Casinos

16:30 – 18:00
iGB LAUNCHPAD
The Pulse Theatre H9 – 01

Discover iGB L!VE LaunchPad, a premier platform showcasing the latest technologies and products in the iGaming industry. Designed to drive innovation, this competition offers a unique chance to gain visibility.
Becky Liggero Fontana, Reporter, Producer & Host – Coingeek
Michael Caselli, Non-Executive Chairman – Clarion Gaming
David Sargeant, Investor, Advisor, Consultant – iGaming Ideas
Vladimir Malakchi, CEO and Managing Partner – Xanada Investments
Tony Pearce, CEO & Co-founder – Reality+
Justin Anastasi, CEO – VentureMax Group

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Edited by: @MaiaDigital www.zonadeazar.com